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File this one under online strategy: Concerned over access issues for our public health messages, we have begun cultivating public health administrators in outside groups to help get our messages to "priority" or "underserved" populations. Through these program managers web downloadable or printer friendly web resources are shared to help extend our
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I am curious to know how you feel Web 2.0 features will impact web analytics. Will they prompt a shift in how people measure effectiveness online? Are you gearing up to reconcile linkages against syndication? I have a couple of theories I’m curious to investigate: 1.) I suspect that ‘influentials’ will become important to web evaluation...people, tools
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Somehow I missed my email announcement of your posting...thank you for your pithy insight! I have to admit that I've been getting caught up in so many details. I appreciate you putting this in a perspective that is so logical and clear that I'm prompted to wonder, "gee, why didn't I think of that?"!
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I wanted to echo recognizing the value of using your own site to promote volunteer opportunities. We've had a volunteer form on www.lungusa.org for the last four years and it's been a very useful tool for us. Our local associations are forwarded inquiries directly and encouraged to follow-up immediately. We're now up to approximately 35
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Thanks for that - and I agree, especially on the statement issue. Having working with the Better Business Bureau online and off on this for six months, I would have to say we have an established relationship with them (over, say, truste). I am curious to see the impact of the W3C and their endorsement of P3P - especially for the 'seal of approval'
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Thanks! We are on the (fiscal) verge of expanding our online infrastructure. Over the last year, an e-advocacy 'hub' has been developed that has proven successful. Our next goal is to expand the e-fundraising initiatives. We will be using our Asthma Walk 2002 events and a special event registration suite for this. I'm sure many of my peers
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As the director of a large network of sites - with a number of webmasters, the issue of our nationwide privacy policy is exhibiting itself...above any tech planning, as our most major developmental concern online. While I worked to get a policy in place for the primary domain in the network, I've been forced to include a number of sites that do
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Enter: the American Lung Association...At a time when our association is about to embark upon a number of significant developments online, I feel the need to reach out to my peers. More and more I'm finding myself in a position to defend and define protocols and strategies so I'm hoping to use this board - and this resource - to great effect