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I think that NPOs going onto social networking sites is worthwhile as it means that more people will be exposed to your brand. However, that being said, I think that has low measureable ROI (donations, newsletter sign ups, etc.). I think that the most valuable online space for a NPO to be a part of is their own website, and the most weight should be
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There is not so much concern about spam as there is about inappropriateness and muddying the brand. There is also a concern that people will be giving misinformation about sensitive topics. I think that if the software we are using can offer moderation at some point we will move forward with offering blogs as a feature of the community, however until
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Interesting topic and one I'd like to resurrect as I am currently dealing with trying to balance the needs of the community with the needs of the organization. Have any of you seen an increase in blog moderation (not comments - just posts) in the past couple of years (per the original post date of this thread), and do you think it is viable?
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I am curious if people think that social networking as it pertains to Facebook and MySpace is a viable marketing tool for the long-term? Do you see many conversions or donations via this type of social networking? I personally hesitate to give too much weight to MySpace and Facebook, etc. when they are sites that are more about the "me" and less about