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Thanks a lot to everyone who participated in our one-day Gift-Giving 2.0 Online Event! We had some great discussions on gifts that give back. The event brought in a total of 50+ posts and 20+ individuals in total posted during the event. We discussed several topics that I'll summarize below: 1/ Existing gift-giving tools, what they are offering
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Robert, I do agree that transparency is key. At Maatiam , we keep a third to fund our costs and growth and give two third to partnered nonprofits. Our donation rate is 30% to 50% higher than our main competitors. Caroline
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Thanks Megan for pointing out this very insightful article. The most important concern raised in this article is the lack of transparency and accountability of some "embedded giving" initiatives. I think that "embedded giving" could represent a promising additional way to raise funds for nonprofits but its needs to be done without misleading consumers
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Hi Usman, Unfortunately and honestly, I don't have a good answer on how to non-US based nonprofits can benefit from gift-giving sites. As far as online shopping for a cause sites, one of the problems relies in the fact that sites based in the US are partnered with US-based retailers; consequently a shopper from Africa would end up paying important
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Hi Jjasonw, I'm Caroline Bernadi, co-host for this Gift-Giving online event and co-founder of Maatiam (www.maatiam.com), a venture that turns online shopping into giving. In contrary, I believe that socially-conscious shopping is a growing trend as well as online shopping which still grows at 17.5% a year. And nonprofits can greatly benefit from
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Hi Sue, To answer your last question, I've been working with our partnered nonprofits at Maatiam to help them create awareness about it and get their supporters use it. My advice would be to leverage your existing communication channels to promote the service not only to your donors but staff, volunteers, board members and recipients. Here are some
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Hi everyone, Welcome to TechSoup's Gift Giving 2.0 event! I'm Caroline Bernadi, co-host of this great Techsoup's online event. Let's get started by reviewing the different gift-giving sites available, specially during this Holiday Season! 1/ Shopping for a cause: online platforms which turn commission from online retailers into donation
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Hi everyone, My name is Caroline Bernadi, I'm the co-founder of Maatiam ( www.maatiam.com ), a young venture that turns online shopping into giving. Online shopping spending ($180B in '06) is growing rapidly (approximately 17.5% per year for the next 5 years) and consumers are becoming more socially responsible: 87% of Americans are likely to