mstein's Blog Posts

mstein's Posts RSS

| |

6 Tips to Improve Your Next Fundraising Campaign Using Digital Storytelling

Posted over 1 year ago

by Michael Stein, Twitter: @mstein63
- 2
Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal...
Record Highs for Gifts to Nonprofits

Posted over 1 year ago

by Michael Stein, Twitter: @mstein63
- 1
I don't usually wait with bated breath for annual giving trends and studies. But this year was different. Many fundraisers (including me) were eager to understand how the emergence of the Trump Presidency last year may be affecting the giving landscape...
How Nonprofits Can Improve Their Email Deliverability

Posted over 1 year ago

by Michael Stein, Twitter: @mstein63
- 4
A recent study published in May 2017 by digital tool provider EveryAction reported that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016. That number jumped to 36 percent during #GivingTuesday , seriously hindering fundraising...
7 Best Practices to Engage and Retain Donors for Nonprofits

Posted over 2 years ago

by Michael Stein, Twitter: @mstein63
Last month I wrote about the challenge of donor fatigue and donor retention, which gets to the heart of how nonprofits are building relationships with their financial supporters. Many express "fatigue" from the over-messaging or clumsy communications...
Solving the Riddle of Donor Fatigue for Nonprofit Organizations

Posted over 2 years ago

by Michael Stein, Twitter: @mstein63
For those of us who live in the universe of nonprofit fundraising, donor fatigue and donor retention are some of the biggest challenges we face. That's particularly true in building an effective direct response program. The issue often comes to...
How to Up Your Digital Marketing and Fundraising Game in 2017

Posted over 2 years ago

by Michael Stein, Twitter: @mstein63
- 1
The new year is a perfect planning opportunity as your organization sets its sights on new goals and outcomes for the next 12 months. Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope...
Supercharge Your Year-End Online Fundraising: It's Not Too Late!

Posted over 2 years ago

by Michael Stein, Twitter: @mstein63
There's always a lot riding on your year-end online fundraising efforts. This year, both the growth in popularity of #GivingTuesday and the elections mean that you need think more carefully about your fundraising for year-end. Here are a few last...
10 Tips to Improve Your Giving Tuesday and Year-End Donation Pages

Posted over 2 years ago

by Michael Stein, Twitter: @mstein63
- 5
Giving Tuesday and the remainder of the year-end giving season are approaching! You can benefit by improving the online donation pages that are connected to your website and your email appeals. Whether clicking through on email appeals, visiting your...
10 Steps to Get Ready for Year-End Online Giving

Posted over 2 years ago

by Michael Stein, Twitter: @mstein63
The year-end giving season offers a unique opportunity for engaging with your supporters and fans, whether your ultimate goal is deepening relationships or fundraising. By planning ahead, thinking multichannel, and preparing your communications, you'll...
Use an Email Welcome Series to Cultivate and Deepen Engagement with New Online Supporters

Posted over 2 years ago

by Michael Stein, Twitter: @mstein63
An email welcome series is critical to make a good first impression with new subscribers on your email list. It doesn't matter how each new subscriber has made her or his way onto your list; the welcome series is your big chance to engage and amaze...
Grow Your Email List Without Spending Money

Posted over 2 years ago

by Michael Stein, Twitter: @mstein63
Growing the size of your email list is an important strategic goal for your nonprofit's marketing, communications, and fundraising programs. Even with average email open rates under 20 percent, email is consistently the best performing communications...
10 Ways to Improve Your Donation Page and Raise More Money

Posted over 2 years ago

by Michael Stein, Twitter: @mstein63
- 2
Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. This stark statistic, revealed in the 2016 M+R Benchmarks Study , is a reminder of the challenge of raising money online. After all the work you've...
4 Cornerstone Campaigns That Drive Fundraising Success

Posted over 3 years ago

by Michael Stein, Twitter: @mstein63
Online fundraising cornerstone campaigns are critical elements for a successful integrated fundraising program. A cornerstone campaign is one that's repeated year over year, and that can be refined and tested to drive success and constituent engagement...
Building a Monthly Giving Program with Your Supporters

Posted over 3 years ago

by Michael Stein, Twitter: @mstein63
Building up the number of monthly donors who give regularly to your organization is an important strategy to assure the long-term health of your fundraising efforts. Donors who choose to make monthly gifts are on average more likely to support your organization...
Seize the Opportunity for Mobile Engagement

Posted over 3 years ago

by Michael Stein, Twitter: @mstein63
We've reached an important tipping point in how mobile is being used. Blackbaud has reported recently that mobile conversions in 2015 have reached a new record, with 19 percent of donations and 23 percent of event registrations made from a mobile...
It's Not Too Late to Supercharge Your Year-End Online Fundraising

Posted over 3 years ago

by Michael Stein, Twitter: @mstein63
There's a lot riding on your year-end online fundraising efforts. Some nonprofits raise a quarter (if not more) of all their online revenue in December. No doubt your team has been carefully planning its year-end online campaigns and is hard at work...
10 Tips to Improve Your Year-End Donation Pages

Posted over 3 years ago

by Michael Stein, Twitter: @mstein63
As the year-end giving season approaches, nonprofits can benefit by improving their website donation pages. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective...
7 Steps to Get Ready for Year-End Online Giving

Posted over 3 years ago

by Michael Stein, Twitter: @mstein63
The year-end giving season offers a unique opportunity for engaging with your supporters and fans, whether your ultimate goal is deepening relationships or fundraising. By planning ahead, thinking multichannel, and preparing your communications, you'll...

New here?

If you'd like to participate, join us.
If you're already a member, log in.
Search for a specific post?
Subscribe to RSS

New Post

Join TechSoup

mstein since Sun, Nov 05 2000

mstein's Blog Posts

6 Tips to Improve Your Next Fundraising Campaign Using Digital Storytelling

Record Highs for Gifts to Nonprofits

How Nonprofits Can Improve Their Email Deliverability

7 Best Practices to Engage and Retain Donors for Nonprofits

Solving the Riddle of Donor Fatigue for Nonprofit Organizations

How to Up Your Digital Marketing and Fundraising Game in 2017

Supercharge Your Year-End Online Fundraising: It's Not Too Late!

10 Tips to Improve Your Giving Tuesday and Year-End Donation Pages

10 Steps to Get Ready for Year-End Online Giving

Use an Email Welcome Series to Cultivate and Deepen Engagement with New Online Supporters

Grow Your Email List Without Spending Money

10 Ways to Improve Your Donation Page and Raise More Money

4 Cornerstone Campaigns That Drive Fundraising Success

Building a Monthly Giving Program with Your Supporters

Seize the Opportunity for Mobile Engagement

It's Not Too Late to Supercharge Your Year-End Online Fundraising

10 Tips to Improve Your Year-End Donation Pages

7 Steps to Get Ready for Year-End Online Giving

New here?