Does your nonprofit have a weblog?

Latest post 08-03-2004 10:32 AM by a_ellis. 11 replies.

Does your nonprofit have a weblog?

07-08-2004 5:20 PM

I'm putting together a workshop for this year's Alliance for Nonprofit Management Conference. It's called "Weblogs - What's Behind the Hype? Analyzing the Potential of Blogs for Nonprofits and MSOs." Catchy, eh?

As a part of that session, I'd like to point the participants to as many blogs as possible and provide them some context for those blogs. To that end, I'm asking anyone who is using a blog in their organization to answer a short survey -- I've pasted it below.

If you are interested in participating, please feel free to include your answers in this thread or to email me your response.

The results will be posted on TechSoup and disseminated at the conference.

Now for the questions:

Weblog Profile
Weblog Name:
Weblog Description:
URL:
Creation date:
Organization Name:
Organization Website:
Your Name:
Your Contact Information: (optional)

1. What prompted your organization to begin a weblog?

2. What do you see as necessary for an organization wishing to start a weblog?

3. What are the benefits of your weblog?

4. What are the main challenges in the production of your weblog?

5. What do you see as the future of the weblog for either your organization or the nonprofit sector?

RE: Does your nonprofit have a weblog?

07-12-2004 11:44 PM

We're considering having a weblog. We have the software up and ready to go, just need to find someone with the time to write it for us.

RE: Does your nonprofit have a weblog?

07-13-2004 12:27 PM

Thanks for your response, Adi.

What made you decide to start a blog?

-webb

RE: Does your nonprofit have a weblog?

07-14-2004 2:10 AM

Hi,

We havn't actually started the blog yet unfortunately.

The Environment Site is something I do in my spare time so I've been looking for someone with an interest in the environment to write the blog (with no luck yet).

I decided to try a blog because I think they're great for many reasons. They add some great, personalised content to a website and of course are great for search engines.

As and when it gets up and running I'll keep you posted on the progress of it.

RE: Does your nonprofit have a weblog?

07-17-2004 12:17 PM

We teach classes on weblogs for the clients of our Community Technology Center, and i am currently using a weblog as a staff communication log. I'm hoping to expand the use of weblogs within our organization to include a content managed site that will include categorized information on job skills and interviewing tips.

Feel free to e-mail me for more information!

RE: Does your nonprofit have a weblog?

07-20-2004 11:00 AM

We are considering some form(s) of virtual community(ies) for our members and blogging is one of the methods I have looked at. Frankly, I do not understand the difference between this method and the standard newsgroups/threaded discussion methodology.

I think that there are two basic types of on-line methods for on-line communities. The first are "push" methods in which the info is "pushed out" to the community. The listserv is the best example.

The others are "pull" methods in which the community member needs to "go somewhere" and "do something" to "pull" this information in. It appears to me that blogs are in this catagory along with all of the other threaded discussion methods.

Pull methods share the problem of requiring the community member to utilize another software program (e.g., news reader, web browser) to get to the info. They also have to actively seek this information out as it is not a passive system.

I realize that there are methods that utilize both styles. As an example, a listserv is used to alert the member that there is new info to be read. The list message adds a link to the exact location of this news. If it is in a web format, most e-mail clients will automatically boot up the browser when the member clicks on the link. If the link is to a standard newsgroup, the e-mail client may or may not be able to access this - it depends on settings.

Many communities utilize this mixed system. This TechSoup discussion group is a perfect example as the listserv generated alert "By The Cup" led me here.

So can someone explain to me the advantage or unique quality of blogs as opposed to newsgroups. I frankly see no difference and don't understand the enthusiasm for blogs.

RE: Does your nonprofit have a weblog?

07-22-2004 12:26 PM

Thanks for your response.

I'm interested in hearing more about the ways in which you are using a blog for staff information. There has been a lot of talk about blogs as knowledge management tools. I'm curious about your experiences. Are people reading the weblog? Is only one person authoring it or is it open to the entire staff?

I'm also interested in the classes that you teach on weblogs. Are you getting a lot of interest from your community?

-webb

RE: Does your nonprofit have a weblog?

07-22-2004 1:15 PM

Thanks for your response and your questions, John. You said: So can someone explain to me the advantage or unique quality of blogs as opposed to newsgroups. I frankly see no difference and don't understand the enthusiasm for blogs. There are a lot of people who are in the same boat.

I'm not sure that I would categorize a blog as a community building tool, per se, though I think it can be a part of the toolkit that attracts a community. Unlike a threaded discussion board (like this one on TechSoup), a blog is not the best format for discussion. Typically comments on a post are not threaded and the are simple a long string connect, not to each other, but to the original post.

Typically a blog is characterized by:

  • a link with some explanatory, frequently refered to as a post
  • a way to link directly the the post
  • reverse chronological order of the information presentation
  • very simple commenting functionality


In this line of thinking, the unit of currency in a blog is the post. And the value in the post is often the link and the comment about the link. That is, of course, a very general statement and more or less true on various weblogs.

I think of community discussion areas as containing the following characteristics:

  • topic -- manifest in either the subject line of an email or the name of a topic. To use a TechSoup example, you can see all the conversation topics in the hardware forum.
  • threading -- my email program, for example, lets me group conversations so that I can see who was responding to which email. Often in community boards this shows up as nested comments. You can view TechSoup this way -- when you are looking at the various topics in a forum, change the drop down next to "View by" to "Thread." Now I can follow the conversation, the chain of responses, easily.

With this description in mind, I think of the unit of currency in discussion areas as the conversation. That's why I'm there.

I'm not trying to make this either/or. As you said, methods are mixed. And tools are developing which make them more and more mixed. And people expand the use tools past their original purpose.*

As user, I turn to blogs and community discussion areas for vastly different reasons. I turn to blogs to get the perspective of the author(s): this manifests in the links they choose, their reading of the links, and the other posts. It's like I have a whole series of clipping services out there pulling together information from all over the Internet. In essence, I turn to them for various kinds of news -- often topic specific news.

I turn to community discussion areas for conversation. I want feedback on an idea, I want to engage with a group of people around a specific topic. But it's that engagement I'm looking for.

I guess what I'm saying is that with blogs I feel like I'm engaging with information and in community discussion areas I feel like I'm engaging with people.

As I reread that, it feels far to cut-and-dried but I can't quite come up with a better way to describe it.

Again, thanks for your post. This helped push me to think about why and how I use blogs in a deeper way.

-webb.

*To get very geeky for a moment: I use a social bookmark tool called del.icio.us. Essentially, it's a simple way for me to keep my bookmarks, tag them with keywords, and share them with other people. This is all set up as a way to grab and keep links. However, people have started using it for conversations. The key is: you only get to talk once.


RE: Does your nonprofit have a weblog?

07-23-2004 10:16 AM

Thank you for the thorough and thoughtful response.

As it turns out, just this morning I came across a set of blogs that were quite involved and detailed. In this particular model (Bloglines.com), a member can set up a "feedline" - I guess this means a list of contributors on the same topic or area of interest. In each of these 'feeds' the author started with a detailed "essay" which were actually linked to other blogs. After following some of these links I was quite lost.

I don't know about you, but I found this type of communication rather confusing.

RE: Does your nonprofit have a weblog?

07-26-2004 12:02 PM

I use (and love!) Bloglines. For those not familiar with the service, Bloglines allows users to subscribe to a list feeds -- these are, essentially, exports of website information (for example, it may just a list of headlines for the NYTimes; it may a headline with a little bit of text from another news source; or, it may be a pull post from a weblog) using RSS or Atom. One you subscribe, you can view recent additions to the websites to which you subscribe, read the headline, excerpt or post, and then decide if you want to visit. Here's Bloglines description of their service: Bloglines: About.

I like this service because it allows me to quickly scan 100s of sites, see, at a glance, if there is new information, and make a quick decision about whether or not I want to visit the site.

John, you asked about reading through information that consists of various links. I agree that this can get quite confusing. It often feels like a closed conversation and it is hard to get involved when it is a series of pointers to other conversations. However, when the folks writing the posts offer a summary of the topic they are pointing to I end up with a richer view of the topic. In essence, I guess the blogs I enjoy the most are the ones where the links provide me with more information and richer viewpoint but the content on the blog is enough to tell me whether or not I want to click.

Again, for me this gets down to the fact that the currency of a blog is the link. Conversations happen across websites and are not contained by them.

Which blogs are you reading?

-webb

RE: Does your nonprofit have a weblog?

07-26-2004 1:22 PM

Weblog Profile
Weblog Name: The Civisphere
Weblog Description: The Civisphere is part of the Civiblog project. The goal is to create a resource and communtiy nexus for NGO workers. Facilitating the sharing of knowledge and experience.
URL: http://www.civiblog.org
Creation date: 01/07/04
Organization Name: The Citizen Lab
Organization Website: http://www.citizenlab.org
Your Name: Graeme
Your Contact Information: (see above websites)

1. What prompted your organization to begin a weblog?

The civiblog was created after hosting a blog for a MSF logistician. (http://kandahar.citizenlab.org) His feedback was that he found the ability to share and relate his experiences in Kandahar quite therapeutic. We decided to begin a project to build a community of NGO Bloggers to create and share resources and experiences between one another. An important distinction of this project is that it is being created for the people who work in civil society, not for the organizations in Civil society (although, the benefits of happier, more well resourced workers should filter up). See http://www.civiblog.org/blog/_WebPages/About.html for more info

2. What do you see as necessary for an organization wishing to start a weblog?

A clear goal for the weblog is necessary. The questions of how and why is this different from a regular website must be asked.

3. What are the benefits of your weblog?

Perhaps not applicable as we take a different approach. But Weblogs allow us to easily create and maintain an online community. The ability to allow anyone regardless of technical knowledge to share experience from the field is invaluable.

4. What are the main challenges in the production of your weblog?

Its quite early in the project, but finding useful resources for NGO workers has proven to be quite difficult.

5. What do you see as the future of the weblog for either your organization or the nonprofit sector?

Weblogs are one of many tools for the dissemination of information. Like all media they should be treated as means rather than an end. Weblogs will continue to play a role in community development for our organization into thefuture as they provide some of the easiest means for rich information publishing.

RE: Does your nonprofit have a weblog?

08-03-2004 10:32 AM

I am currently doing some research on blogs for my organization, the American Institute for Cancer Resaerch www.aicr.org. It appears that blogs would be less time-intensive than scheduled moderated chats, yet still be more interesting and interactive than a message board. As a cancer organization, our main problem with blogs would be that we would need to moderate the content the blog for the sake of liability. In your research so far have you come across organizations that successfully censor blogs?

I would be very interested in seeing the results of your research. I’m going to be out of town and won’t be able to attend the session next Friday.