see below for job description and application instructions and/or visit savesfbay.org/jobs
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Web and Communications Specialist
Background:
Save The Bay has untapped opportunities to utilize emerging technology and online communications trends to further engage our 25,000 supporters and the larger Bay Area community to become dedicated supporters, advocates, and volunteers. We have set an ambitious goal to grow our online community to 50,000 people – who are passionate about saving the Bay – by 2011, our 50th anniversary.
Fresh, interactive, and compelling online outreach is essential to increasing awareness of and participation in our programs, adding muscle to our advocacy and encouraging public involvement in Bay issues. Save The Bay is seeking a Web and Communications Specialist to leverage new technology and creative online marketing expertise to develop and implement online strategies and web enhancements that increase and retain traffic and provide a rich, interactive user experience. The Specialist will manage the implementation of new CMS and CRM platforms, as well as email and advocacy tools. This is an excellent opportunity for an inspired and savvy web developer with a passion for project management and growing online communities using emerging Internet technologies and online communications.
Position Summary:
Save The Bay seeks a Web and Communications Specialist to manage existing and implementations of new online technologies, as well as direct the organization’s web development and online marketing activities to further engage existing constituents, recruit new supporters, and increase online activism.
The Web and Communications Specialist leads Save The Bay’s website design and development, online marketing strategies, and online advocacy campaigns to achieve the organization’s ambitious program goals and growth objectives. The Specialist contributes to online fundraising and social networking outreach and provides other support as necessary. The position entails project management, designing web graphics, and copy-editing.
The ideal candidate has demonstrated success in leading online marketing campaigns for a cause-related organization with proven results, has outstanding web development and production experience, and superior graphic design skills. Experience working in Drupal and Drupal modules is essential.
Reports to Communications Director.
Primary Responsibilities:
Manage Save The Bay’s website to attract and retain traffic
- Keep website current and fresh by managing content, look, feel, and function.
- Recommend and implement additions, changes, and upgrades, such as streamlined architecture, design and graphic enhancements, navigation improvements, additional tools, and new features that will help achieve the organization’s online goals.
- Design email templates and online actions for use in online advocacy campaigns.
- Design powerful and effective campaign graphics for use on- and off-line.
- Work with Drupal and Drupal modules, such as calendaring systems, photo galleries, news archives, and RSS feeds to enrich user experience and engagement.
- Manage and maintain online constituent database.
- Analyze and prepare monthly website statistics to track success of current features and inform ongoing web development efforts.
- Other responsibilities as assigned.
Research, develop and implement online marketing activities to grow Save The Bay’s online presence
- Engage online communities through unique strategies and campaigns to increase website traffic.
- Grow the "Bay Saver" e-newsletter list and increase open and click-through rates, leading to increased member activism, donations and volunteers.
- Research and lead online marketing activities including tagging, online advertising, viral marketing, and search engine marketing and optimization.
- Work with policy department to create compelling online actions.
- Assist communications team in expanding and integrating social networking efforts with existing and new technologies, including blogging, Facebook, Flickr, YouTube and others.
- Stay on top of new trends and research in online marketing and social networking.
- Assist development department in executing online fundraising campaigns.
- Develop online promotions for various Save The Bay programs.
- Analyze and prepare appropriate online metrics to track the success of current efforts and to inform future strategies.
Qualifications:
- At minimum four years of experience in online marketing and website development for a nonprofit or cause-related organization.
- Demonstrated success in increasing web traffic and growing online constituencies, including segmentation strategies.
- Outstanding web development and production experience and complete command of current Internet technologies, protocols, and standards.
- Creativity and innovation in directing online marketing tasks to complement organization’s mission.
- Exceptional project management skills with ability to manage multiple projects simultaneously, complete projects on tight deadlines, and rapidly respond to new developments.
- Experience in online advocacy, community-building and fundraising, and other web marketing techniques, including online advertising, email outreach, social networking, and search engine marketing and optimization.
- Superior problem solving skills.
- Strong leader with ability to work independently with a minimum of direction.
- Able to generate and deliver persuasive and clear verbal and written communications.
- Excellent graphic design skills (especially for the web).
- Experience in effectively managing consultants, vendors and project teams.
- Bachelor’s degree in communications, technology, or related field.
Required Technical Qualifications:
- Demonstrated experience in Macromedia Dreamweaver
- Expert knowledge of HTML, CSS, Drupal and current web technologies and applications
- Demonstrated knowledge of email marketing best practices and tools.
- Demonstrated knowledge of Adobe Photoshop, Illustrator, Flash and InDesign
Salary and Benefits:
Salary commensurate with experience, plus excellent health benefits. Women and people of color are encouraged to apply. EOE.
To Apply:
This position is open until filled. To apply, send resume and cover letter to: jobs@saveSFbay.org
Subject line: Web and Communications Search
Or mail it to:
Web and Communications Specialist Search
Save The Bay
350 Frank Ogawa Plaza, Suite 900
Oakland, CA 94612