Organization
The After-School Corporation
www.tascorp.org
Location
New York (NYC)
The After-School Corporation (TASC) is a nonprofit organization dedicated to giving all kids opportunities to grow through after-school and summer programs that support, educate and inspire them. TASC’s vision is that kids from all backgrounds will have access to the range of high quality activities beyond the school day that every family wants for their children: experiences that support their intellectual, creative and healthy development and help them to be their best, in and out of school.
Institutional Advancement is the fundraising and communications arm of TASC, raising approximately $4 million annually in support of TASC’s strategic objectives and programs, and communicating TASC’s objectives to national constituencies. Reporting to the Director of Communications and working closely with the President and senior organizational leadership, the Web Communications Manager will play a key strategic and creative communications and community-building role, and will perform specific tasks including, but not limited to those listed below.
Responsibilities:
- Develop electronic communications strategies and practices with senior organizational leadership, and lead the implementation of on-line media strategies to build visibility, advance our work with partners and policymakers and achieve our organizational objectives
- Lead creative process for all online publications and art direction for online and offline publications; design selected publications
- Manage daily electronic communications functions, including but not limited to: design and maintenance (including back-end functions) of TASC Web site and extranet; editing selected content; creating and managing listservs and media outreach; managing email campaign database and list segmentation; designing and distributing e-newsletters and specialized email communications; and deploying online tools for advocacy campaigns, marketing, fundraising and targeted communications
- Plan and maintain content, look and flow of Web site and consistent organizational image for TASC across electronic and print communications materials
- Advise all divisions of TASC on electronic communications strategies and development and operation of online projects, including social media
- Manage Web site vendors
- Oversee web-based registration system
- Oversee production of printed materials
Qualifications:
- Bachelor’s degree and 3 years or more relevant work experience
- Strong project management skills and ability to work in a team
- Experience with web design and knowledge of: HTML, XHTML, CSS, Dreamweaver, FTP clients, Flash, Photoshop, open-source content management, etc.
- Ability to manage complex projects with attention to overall strategy and fine detail
- Experience working with partner organizations on an issue campaign
- Strong understanding of list segmentation, email delivery, and response tracking
- Experience managing large email lists and email blast communications
- Familiarity with online organizing practices, including social network and blogger outreach, overall user trends and habits
- Experience with online marketing, viral and social media and social communities
- Knowledge of Web 2.0 applications and SEO
- Experience working with web development consultants
- Experience with event management tool systems and administration
- Experience in print publication creation/design and strong skills with Quark/InDesign
- Excellent writing and editing skills
- Strong graphic design skills and proficiency in creating content appropriate for online and offline distribution
- Strong interpersonal skills, integrity and professional discretion
How to Apply:
Interested candidates should forward a cover letter and resume to:
The After-School Corporation
RE: Web Communications Manager
Attn: Human Resources
1440 Broadway, 16th Floor
New York, New York 10018
Or e-mail to: employment@tascorp.org
Subject Header: Web Communications Manager
No faxes or phone calls, please. Only those candidates selected for an interview will be contacted. TASC is an Equal Opportunity Employer.