I absolutey believe this has something to do with age Adminstrators (40+), the majority of which have never been exposed to technology...
pamaz602,
I respectfully disagree with your basic premise, believing it to be long out-of-date.
Those 40 year old administrators were 15 years old when IBM introduced the PC, 20 years old when it became common in the workplace and 27 years old when PC's had become so popular and inexpensive that marketing efforts moved out of the niche realms and into mainstream advertising.
To be sure, there are still many computer illiterate people out there. But for most of them, it's not due to lack of exposure or availability.
For your effort to be most effective, I suspect that you will need to identify and address several other aspects of human behavior.
-ENO