Director of New Media for Center for Community Change...

employment@communitychange.org — Tue, 28 Apr 2009 15:39:30 GMT

The Center for Community Change is seeking a Director of New Media to lead the Center’s exciting new effort to build a virtual network that can influence the national agenda by connecting larger and larger segments of the American public to each other and grassroots organizations that seek transformative change. Reporting to the Director of Communications, this position will be responsible for leading online campaigns supporting comprehensive immigration reform, equitable health care reform and worker justice. We are looking for someone with the creative skills and background necessary to link people, especially low-income people and people of color, with opportunities for action and interaction with local grassroots organizations.

Key Responsibilities:

Develop (weekly or as appropriate) email and mobile actions to engage and grow the Center’s current virtual base lists.
Oversee planning and implementation of the Center’s website to engage virtual base, increase stickiness, link actions to dynamic content.

Manage innovation fund, governed by board-staff committee, to support experiments to grow virtual base list and increase open/response rates. This could include independent experiments (from web ads to giveaways to viral videos) as well as coordinated projects with Center field staff (such as fliers at local actions or coordinating with local partner organizations’ lists). Creatively experiment and rigorously track outcomes and learnings to improve experiments for next time.

Lead and work collaboratively with team that includes Web & New Media Manager and New Media Associate as well as interns as needed.

Produce content for the Center’s website and serve as editor for the Center’s online newsletter – coordinate writing assignments, content/story selection, and staff input.

Develop and oversee the Center’s strategy with respect to social media networks.
Connect the Center’s online and offline work to the online advocacy/blog/netroots communities through networking, cross-posting and other outreach.

Participate in program and communications strategy conversations to develop online complements to the Center’s offline work.
Work closely with the Web & New Media Manager to identify and implement improvements to the Center’s website.

Stay abreast of latest developments in online activism and blogging to ensure that Center’s online work is at the cutting edge.

Other duties as assigned.

Qualifications:

A successful candidate will have experience with effective online and offline political or advocacy campaigns and have gleaned tools and lessons from both, as well as an understanding of the limitations and need for new strategies. A successful candidate will be someone who understands grassroots organizing and advocacy and deeply values the goal of connecting communities, especially low-income communities and communities of color, to action — both online and off — and sees technology as a creative tool for engagement. A successful candidate will have her or his own voice as a writer and activist but also an interest in facilitating and amplifying the voices of other Center staff and grassroots partners.

Specific qualifications include:

Minimum of four years experience in advocacy or political campaigns, with primary responsibilities online or offline but with a demonstrated understanding of both realms and a demonstrated ability to relate to the mission and work of the Center for Community Change.
Demonstrated ability to write clear, concise and compelling prose, in the form of blog entries, op-eds, email alerts and/or essays.

Demonstrated ability to generate creative, well-designed web or mobile or social media content and help tell stories through pictures, designed text, etc., online.
Experience with creating and measuring success of online advocacy campaigns, such as email campaigns or online advertising.

Some experience with producing or supervising the production of viral videos and/or podcasting in the context of web content and/or online campaigns.

Demonstrated ability to work in diverse teams, manage staff/consultants and also drive projects independently.
Desire to work in a fast-paced, mission driven, learning organization --- which also prioritizes having fun!

This position reports to: Director of Communications

Salary & Benefits: CCC offers a competitive salary and an excellent benefits package

How to apply: Please submit resume, cover letter that includes salary expectations and at least two writing samples (e.g. advocacy blog post, outreach email, op-ed, essay) to:

employment@communitychange.org

(Fax) 202-387 4891

Human Resources

Center for Community Change

1536 U Street, N.W.

Washington, DC 20009

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Director of New Media for Center for Community Change...