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Storytelling for Social Change: Leveraging Documentary and Comedy for Public Engagement in Global Poverty
Authors: Caty Borum Chattoo & Lauren FeldmanPublication Date: August 7, 2017Affiliation: American University (Chattoo); Rutgers University (Feldman)
Source: Journal of Communication, Volume 67, Issue 5, 1 October 2017, pages 678-701, https://doi.org/10.1111/jcom
"Stand Up Planet's strategic use of comedy as an entry to exploring serious social issues provides a viable model for how entertaining, humorous documentaries can stimulate public engagement with global poverty."
This paper, published in a special section of the Journal of Communication, looks at the possible influence of documentary storytelling in the context of entertainment-education storytelling effects. Specifically, it examines shifts in United States (US) audience engagement with global poverty after watching two documentaries that used different editorial approaches to global poverty storytelling: the comedic Stand Up Planet, compared with the somber The End Game. "The study explores the extent to which viewing each documentary increased awareness of global poverty, support for government aid, knowledge, and intended actions, and whether and to what extent each narrative's level of transportation, relatability, positive or negative emotions, and perceived entertainment value mediates these effects."
-=-=-=-=-=- Jayne Cravens Author, The LAST Virtual Volunteering Guidebook
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