On November 4, volunteers and staff from the American Red Cross of Southeastern Pennsylvania packed up 15 vehicles with supplies and food to take to NY and northern NJ to help in the Sandy relief efforts - and here is a video about those efforts. It's just 35 seconds long - it's a great example of how a very short, simple video can be oh-so-powerful.

Here's a 55 second video they also did, with Governor of Pennsylvania, re: Sandy relief.

Short videos, with crisp, clear audio, a clear message, very simple video - no music, no graphics, no special effects, just a very compelling, easy-to-understand message.