Ayoba - African app challenge to WhatsApp

"Ayoba is a free instant messaging app, designed by Africans for Africans." African telecommunications group MTN has released of an instant messaging mobile app called Ayoba. The primary function of Ayoba is to send and receive messages however, it comes with a truckload of additional services that could make it a significant rival to WhatsApp. Ayoba is optimised for memory efficiency as its size is drastically small when compared to WhatsApp. A major difference from other instant messaging apps is that Ayoba has SMS integration. What this means is that you can send a message to anyone even if they are not using Ayoba. Your message gets sent as an SMS. It also allows you to set a download limit.

Site says it has end-to-end encryption. Ayoba is available for download for an Android mobile phone - support for other platforms and devices is supposed to be coming soon.

About ten years ago MTN started a social media campaign using the slogan ‘Ayoba’, which it says means "super cool."

Recently, MTN obtained a Super Agent Licence from the Central Bank of Nigeria to aid its Fintech cause in the country through its subsidiary Yello Digital Financial Services Limited. It plans to launch Mobile Money (MoMo) that will enable people to make mobile payments through the Ayoba app.

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Ayoba - African app challenge to WhatsApp

Ayoba - African app challenge to WhatsApp

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