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"Install Who Targets Me to find out who’s using Facebook ads to win your vote – and how they’re doing it."
Who Targets Me is a browser extension for Chrome or for Firefox (desktop-only). To set it up, you create an anonymous profile (age, gender, location, political leaning) and continue to use Facebook as normal. The software collects the Facebook adverts you see and adds them to the Who Targets Me database. Once you start to see political adverts, it provides you with a personalised breakdown of those posts, along with links to them, and information about why you were targeted with that advert (what online engagement prompted particular ads). Installing Who Targets Me creates data about political Facebook ads that increases transparency in elections, all over the world.
You can remove the extension and/or delete any data associated with it, at any time.
The project was founded in 2017 by Sam Jeffers, formerly of Blue State Digital, and Louis Knight-Webb, Visiting Fellow in the Department of Media and Communications at the London School of Economics and Political Science. "It’s citizen-led and non-partisan. Our goal is to increase transparency and trust in democracy. We do this by explaining what we see in the data, and by making recommendations that we think the platform companies and regulators should adopt to increase transparency for political adverts. To do this, we work with some of the leading academics and journalists in this field."
Who Targets Me is also available in Finnish and Ukrainian ahead of elections in 2019 (Chrome only).
-=-=-=-=-=- Jayne Cravens Author, The LAST Virtual Volunteering Guidebook
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