Buffer, the maker of a social media management platform, released its findings from an analysis of 43 million Facebook Page posts. The company examined these posts from the top 20,000 brands on Facebook, to determine where things stand in terms of Page engagement -- and what might be causing it to fall. In January, Facebook updated its News Feed algorithm to prioritize content from friends and family over that from Pages, causing the reach of the latter to drop for many businesses. Buffer found that, over the past 18 months, Page engagement has dropped by more than 50%. Buffer found that the average engagement there fell nearly two-thirds from 4,490 engagements per post, to 1,582. Also, the study found that images are the highest-engaged content type from Pages.
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-=-=-=-=-=- Jayne Cravens Author, The LAST Virtual Volunteering Guidebook
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