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UPDATE: The Webinar has just concluded, and there were quite a few excellent questions we couldn't get to, so we'd like to open up this thread to continue the great discussion!
This webinar will focus on the art of promoting events online. You can draw a larger audience and bring traffic to your website by using these effective social media strategies!
The webinar will be held on Thursday, June 3rd at 11:00 a.m. Pacific Time
Register here https://cc.readytalk.com/r/wo80l0nt8hl7
Jump in to the discussion on Twitter with the hashtag #techsoup or join us for a live-stream of the event in Second Life.
The blog post for this event includes a more detailed description and is available below. We look forward to seeing you on Thursday!
Successful Event Promotion with Social Media
Online event promotion sites can enable you to reach a much larger audience for practically nothing. These sites can be excellent traffic drivers to your site and enhance your search engine optimization to boot! Combine online event sites with social media and you've got more traffic, better visibility for your event, AND you can channel the energy of your friends, followers, and volunteers through social media sites to help get the word out!
In this webinar you will learn:
• How to find local and national event sites to list your events
• How to create a network of social and event sites that all drive traffic to your event
• How to manage and empower your supporters with the assets and information they need
• Step-by-step event promotion roadmapping and get checklists for event planning and promotion
• How to create and maintain a social network that enhances your visibility for future events
Maybe I should begin the follow-up discussion!
One of our presenters, Janet Fouts said that the first step for promoting an event online is creating an event dashboard. Some of you who joined the call a bit later might have missed this important concept, so let's go over it again.
An event dashboard is basically a collection of online materials including press releases, links to information, messages, contact lists, videos and other media that can be accessed by those who are promoting your event. It's essential to have all this information in one place, so that your volunteers can easily get started on the event promotion process and be on the same page with everyone else.
Janet mentioned that this information could be stored and accessed via a cloud storage website like box.net but what are the tools all of you use to organize the information associated with your event? Do you have any other questions about the event dashboard in general? Hope to hear from you soon!
I'd love to hear more about potential sources for "dashboards" that could be utilized throughout our organization. I have a couple of possibilities as well.
PitchEngine could easily be used as a dashboard and also has public tools in place to share event news. It expands on traditional press releases with media links, contact links, quick info bits overviews, suggested tweets (changeable), and other options to share the news. In addition, they can be separated by "brand" which can help provide different departments with their customized needs. There are free account options, but also affordable paid options that expand functionality.
BigTent or Wiggio might also provide a dashboard in a community environment. I have used Wiggio, and am just starting to look into BigTent ... both have some limitations, but the nice part is that people can be invited to the various groups without having to create a public profile.
One of the things that makes an event "Dashboard" so powerful is it helps you pull all the content and information together in one place. Even if it's just for yourself! So often we get caught up with planning the event that we are scrambling for information at the last moment and when a press person or blogger contacts us if we don't have what we need at hand we can lose the opportunity.