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We are trying to get around spam filters by using a generic email account. Through TechSoup we are now setup with a G-Suite for Nonprofit and registered a domain but now I am wondering how we can create email mailings with an unsubscribe feature. Are there any services free for non-profits that would allow us to send out weekly/bi-weekly newsletters via email and allow parents to unsubscribe if they desire?
Hi there! Have you considered using an email marketing service like MailChimp? Many nonprofits take advantage of their free accounts (and there's a nonprofit discount for their paid accounts as well). A service like MailChimp, plus others like Constant Contact, will automatically include a link in the footer of each email for people to unsubscribe or adjust their communications preferences.
One of the many perks of using a service rather than your organization's email account is how much easier it is to manage your list, including unsubscribes and bounces.
Thank you. I have looked at some of these services but I would like to keep it linked to our domain so that it is easily identifiable and continues to build our branding. Is it possible to do that with a free or paid version of those platforms?
I'm not sure about all services, but I know that it is possible (and recommended) with a service like MailChimp. Here are some additional details. I don't believe it matters whether or not you're using a paid account.
"We are trying to get around spam filters by using a generic email account. Through TechSoup we are now setup with a G-Suite for Nonprofit and registered a domain but now I am wondering how we can create email mailings with an unsubscribe feature."
- I didn't understand what you were talking about using a generic email account and why that will help?
- Depending on the size of the mailing list you should probably use a Google Group or email list service that should have options to include an unsubscribe link.
I suggest that you should understand what "Double Opt-In"means and use that to avoid being reported as spam. After you have list your ready, use it to send out an initial email message and INVITE people to subscribe. Do the same for any new members. This confirms that they want to get email from you and that you do not send spam.
If you have members that do not opt-in, I would call or send them a personal email and ask them why they did not opt-in. It's possible that your messages wound up in spam filters from the very beginning. Following up will may help you to know why and avoid problems in the future.
You will need to use a mail service such as mailchimp that was brought up earlier, or maybe your domain or website host has an email marketing feature. I know GoDaddy has an email marketing service a person can purchase with their web hosting.If you don't need support for subscribe/unsubscribe to email lists and just want to send individual messages from one of your domain accounts, you could look into using a mailmerge: https://support.office.com/en-us/article/Video-Mail-merge-507b5468-f771-485d-9ef0-27857168a266But, you have to limit how you use that, sending emails out in small groups over time. If one account blasts out hundreds of emails in a short time, that's spam-like behavior and the account could get flagged for sending junk.
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