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How do you go about measuring whether your email blasts are getting to the people you want? How do you determine if the time spent on Facebook for your organization is actually adding any value?
Share your tips and tools for measuring the effectiveness of your online communications in this thread.
Do you use a web analytics/metrics tool? Do you use Google AdWords to advertise your nonprofit campaigns? Do you only measure whether your email lists are getting bigger? What works and what have you learned to do (or not do) from exploring online social media?
Becky Wiegand is the Webinar Program Manager at TechSoup.org @bajeckabean on Twitter
Interesting topic! You can also see this related topic that I started in the Web Building forum.
As was pointed out in that thread, your organization's social media efforts should primarily be focused on achieving any (or all) of these goals:
Looking forward to hearing from others!
Yann Toledano, Digital Marketing Strategist
Host, Web Building Forum, TechSoup.org