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YouTube program for nonprofits to raise funds through PSAs

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Home » Community » TechSoup Town Hall » YouTube program for nonprofits to raise funds through PSAs

YouTube program for nonprofits to raise funds through PSAs

Posted by Susan_Tenby

on 27 Sep 2007 3:37 PM

A new YouTube program allows non-profit organizations to create channels free of charge and collect donations with Google Checkout without service fees. Non-profits can upload public service announcements, footage of their work, and calls to action on the YouTube Nonprofit Program. The video sharing website also plans on creating a location on its site where users can browse all the non-profit channels. Interested US organizations must have documented 501(c)(3) tax status to apply.

Apply here:
http://www.youtube.com/nonprofits

More on this story:
http://mashable.com/2007/09/27/youtube-nonprofits/

Is your organization involved in this YouTube program?

Susan Tenby, Parernships, Online Community and Social Media Director, Caravan Studios, a division of TechSoup.org.

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Posted by agenthandy

on 27 Sep 2007 4:38 PM

YouthNoise is one of 13 nonprofit organizations chosen as launch partners for YouTube’s new nonprofit program.

In addition, the YouthNoise video about youth homelessness is featured on YouTube’s homepage today. Current views are over 30,000!

http://youtube.com/youthnoise

_________________ Erin Denny Sr. Product Manager, Initiatives YouthNoise.org erin@youthnoise.org

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Posted by elizaolson

on 30 Oct 2007 12:24 PM

Does anyone know if Canadian nonprofits can apply?

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Posted by MeganKeane

on 6 Nov 2007 3:57 PM

Hi Eliza--

The YouTube application page says that only registered 501(c) organizations can be considered for the program. However, I definitely think it's worth inquiring with YouTube to see what their plans are for making this available for non-US nonprofits.

Best,

Megan

Megan Keane

Follow me on Twitter: @penguinasana or connect with me on my website.

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Posted by MeganKeane

on 6 Nov 2007 4:21 PM

TechSoup blog also talks more about the YouTube Program for nonprofits. Has your organization signed up? How has this new program worked for your npo?

Megan Keane

Follow me on Twitter: @penguinasana or connect with me on my website.

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Posted by Joanna.r.burgos

on 9 Nov 2007 11:04 AM

Roots of Hope, Inc. applied to the program 2 weeks ago, but we haven't heard back yet. Has anyone else applied and heard back?

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Posted by MeganKeane

on 30 Nov 2007 1:04 PM

TechSoup blog has the scoop that the YouTube for Nonprofit program will be the topic of this coming Net Tuesday in SF on Dec. 11th.

Details:

The YouTube Nonprofit Program at Net Tuesday San Francisco Tuesday, December 11 TechSoup/CompuMentor
525 Brannan St. Ste. 300
San Francisco, CA, 94107
6-8 PM
Free

RSVP here

Best,

Megan

Megan Keane

Follow me on Twitter: @penguinasana or connect with me on my website.

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Posted by sssober

on 4 Dec 2007 4:53 PM

My organization (the Community Center of St Bernard, ww.ccstb.org) got ourselves verified as a nonprofit on Google Checkout and applied to the YouTube program. This week we finally got our YouTube approval for our channel at www.youtube.com/ccstb

All very nice. But how in the world do we get our Google Checkout Donate button to appear on our Youtube page??? Seriously, there are no links anywhere to add it, and neither Youtube or Google Checkout FAQs or Help sections have any info. I've emailed both Youtube and Google Checkout looking for some answers. Youtube never replied; Google sent me a form email letter saying they would get back to me..... someday.

I've also gone to http://www.youtube.com/nonprofits and looked at all the featured nonprofits at the bottom of the page. Nearly HALF of them DON'T have a Google Checkout Donate button on their pages. I've emailed all the ones that do, and asked how they managed to integrate it. And it turns out, they didn't! When Youtube approached them and asked them to be featured partners, Youtube took care of setting up their pages and integrating the button.

So is this whole "nonprofits can now accept donations on Youtube using Google checkout" only applicable to Youtube's parners??? I'm totally confused ! Anyway, if anyone has managed to set up their nonprofit YouTube channel and integrate Google checkout, please let me know how you did it!!

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Posted by MeganKeane

on 6 Dec 2007 2:23 PM

I haven't tried this myself, but had an idea for something you might try. Has your organization already been using Google Checkout? If not, you need to register to accept donations through Google Checkout.

If you're already registered & able to accept donations, it looks like it's a matter of pasting in the code to your YouTube page to display Google Checkout (the directions for getting the code are here). If there is an embed option on your YouTube page, that's where you can paste in this code.

Let me know if this helps at all.

Best,

Megan

Megan Keane

Follow me on Twitter: @penguinasana or connect with me on my website.

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Posted by worldlinks

on 11 Dec 2007 1:53 PM

sssober,

I haven't tried pasting the code into the Youtube account channel, but there might be another way. I have applied for my organization, but I haven't heard back yet.

You should edit your channel and maybe try changing your channel type... see if there is a "Non Profit" channel type listed. I have never seen this, but once-upon-a-time (months ago when applying) that is how I imagined it would work. Worth checking out.

I hope that helps,
Ray Stuart

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Posted by worldlinks

on 11 Dec 2007 2:04 PM

FYI...

Just tried pasting the code in as suggested to the Channel Description, but it didn't work for my account. I don't see anywhere that will accept any embed code.

The donate button on the other non-profits also seem to be drop-downs, but I am only able to create a donate button with a text field within Checkout.

Best Regards,
Ray

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Posted by MeganKeane

on 11 Dec 2007 4:51 PM

Ray, it seems like it might be something that YouTube has to implement, but I've sent your question out to some other folks in hopes of getting you an answer.

An important update on the YouTube event tonight--unfortunately the speaker was in car accident. She is fortunately doing ok, despite a concussion, but will not be able to speak tonight 12/11 at Net Tuesday event. For those of you who were planning on attending, NetSquared has turned this into a holiday party, so please do show up and enjoy refreshments and the company of fellow nonprofit tech folks.

Best,

Megan

Megan Keane

Follow me on Twitter: @penguinasana or connect with me on my website.

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Posted by Joanna.r.burgos

on 12 Dec 2007 6:28 AM

sssober, How long did it take your organization to hear back from you tube?

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Posted by worldlinks

on 18 Dec 2007 1:43 PM

Hopefully this is helpful to anyone waiting to hear back.

I've finally heard back (after about 2.5 months?) and received confirmation that our org is accepted into the program. This link explains a bit more:
http://www.youtube.com/t/ngo_tips

There is a new Branding Options setup area (for logo and additional banner images) as well as a Google Checkout options area (to setup the Donation button and amounts). The Channel Type is automatically set to Non Profit, and it looks like the user cannot change that anymore.

Unfortunately, nothing I do in the Branding Options area actually uploads the images I choose... something just not working right, so I've emailed for assistance but not sure when that will come.

The Google Checkout setup area did not work in Safari or IE, but it seemed to work fine in Firefox, so I could get that to appear. But, somehow, although our Nonprofit status was already verified by Google Checkout, it is asking me to reverify by sending the 990 again, etc... either this or something else is causing the Donation button to fail with an error message, so I've taken that off.

If anyone has any advice, I'd love to hear it.

Best,
Ray Stuart
http://www.youtube.com/worldlinks

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Posted by smaney

on 30 Jan 2008 8:01 AM

We have been accepted by YouTube, but I am having trouble customizing our channel, especially the branding options. Does anyone know of any knowledge bases that have information about setting up the a channel with YouTube.

Thanks,

Sean

Sean Maney Director of Marketing and Public Relations Mystic Valley Elder Services Malden, MA

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YouTube program for nonprofits to raise funds through PSAs

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