MarketingProfs featured a nice article that discusses how Google rates the quality of your content. Experts believe Google rates your content based on the following 5 factors:
Improving the quality of your content can also improve your score on any of the 5 scoring metrics above.
To better understand what these metrics mean, you can read the full article here.
Yann ToledanoForum Moderator, TechSoup.orgDigital Marketing ConsultantYTConsulting.com@MarketingYann
SEO is not just for commercial organizations. I think it is important for non-profits/NGOs to be thoughtful about their web presence and how they can reach more people. Not only for fundraising and those looking for resources, but also as a profile/reputation boost. Say a new person moves into your service area, someone mentions your organization to them as a potential donation target. What if they Google you and either (a) can't find your site, (b) see outdated content, or (c) see negative reviews/information/press?
Keeping a web site up to date and fresh is not just for people who already know you. It is also to attract new donors, volunteers, reach people needing your services. With a careful eye on important keywords, understanding how you appear in search results and what those numbers in your free Google Analytics windows tell you, you can boost your reach exponentially.
Unfortunately, it is not coincidence that there is a whole industry around SEO and funneling web traffic to your site. To get help you can search the web for free webinars on SEO & marketing. Learn the language and the concepts. You can also meet with local SEO marketing agencies or colleges to see if you can get some volunteer help. Even a couple of hours with an expert can give you tips to keep your presence growing.
MickyBirger1, you made some excellent points! I agree 100% that nonprofits need to put in the effort to promote themselves and their websites effectively. SEO should play an important role in every nonprofit's marketing strategy, because it gets results and it's a cost-effective approach.
It's important to understand that SEO needs to be done by everyone with a website -- even nonprofits.
Many free resources exist online to teach you how to improve your website and online presence using this approach. Here are a few excellent examples that I encourage nonprofits to check out:
Moz's SEO Learning Center
HubSpot's How to Learn SEO: 10 of the Best Resources to Bookmark
Very interesting read. Thanks for sharing! Great points were made.
I'd love some more info, because I don't understand all of these terms?
-=-=-=-=-=- Jayne Cravens Author, The LAST Virtual Volunteering Guidebook
Jayne, you're on the right track. If you check out the article I linked to above, these scoring metrics are described in more detail.
Let me provide my own explanations below for the benefit of our readers:
Hope this helps!
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