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How do you ensure that your site meets the needs and interests of your audience?

How do you ensure that your site meets the needs and interests of your audience?

  • What factors do you take into account when building or adding on to your organization's Web site? How do you plan and test your site? Has your Web-building process led to any insights that would be helpful to other nonprofits?
    senior editor, TechSoup
  • Also be sure to use the language and terms that the people using your services use.
  • In addition, the website should be just one part of the overall internet strategy for the organization. With today's savvy surfers, websites need to go beyond basic information and become engaging tools of the organization.