The place for nonprofits, charities, and libraries

Web analytics tools

  • You may try this one, also some nice features and it may be an alternative to Google Analytics an some othesr:



    You may want also to check the Gostats  Free Analytics & Website Hit Counter.

    You may find out further info at 

    It also have tutorials for the main blog platforms like Wordpress, Xanga, LiveJournal, Yahoo Groups, Blogspot. provides further information on how to install it.


  • I would just present a caveat that one should put statistics of any kind into perspective and keep in mind Beth's first post about keeping your goals first and foremost in mind as you look at stats.

    For a quick example, bounces from your contact page should be expected, probably indicating that people came to look up contact information, got it and left.

    The 4 websites that I am most intimate exhibit quite different stats. The vast majority (60-85% of visitors don't even come from another page or a search engine and the only significant keywords that got them there are some form of the orgs' name).

    Most visitors come by typing the orgs' domain into a browser or having the org's website already bookmared. Home page entries are easier greater than all other (100-200 pages) combined. 

    One of way of looking at this could be: gee, looks like those orgs need to do a lot more online promotion. However, 3 of the 4 have intensive grassroots door-to-door and telephone outreach programs that may contact 200-1000 people a day or more. Many of the visits are confirming that the people they just talked to were legit.

    A strategy for similar groups may be to look at path reports and other reports that can help answer the questions: How can we reinforce or expand on the one-on-one experience via the website and what conversion(s) would indicate to us that we're being successful in doing that?

  • I'm taking a graduate-level class and am clueless when it comes to Websites.  This week we are discussing  web site's interactivity and how to assess.  When I goggled "Web Analytics Tools," it brought me to Ms. Quinn's article.  Ms. Quinn's article was easy to read and very informative for a non-techie.  Thanks, now I can intellectually respond to our discussion questions and not sound clueless!


  • I am privately operating the website Master in Management Compass and find Google Analytics to be pretty good - for all the reasons mentioned above in the article. However, the only concern that I have is that I never know how many percent of the actual users GA captures. Users need to have their Cookies activated so that GA can read their logs and users who come and leave immediately are also overlooked. Does it recognize 70%, 80%, 90%...?

    In this context, it was pretty strange when I once used Facebook Ads. I paid per Clicks but GA could only read about 50% of the Facebook Ads that I paid for. Of course Facebook could have artificially increased my click rate - but this insecurity about whether GA or FB is the blame was uncomfortable.

  • Your article does much to dispel myths about what is important in a web analytics tool. There are a great many pretty web faces that do not do much to help the user understand their traffic. Good article. I am hopeful that the material will help us continue to refine our own tool:

    In His grip by His grace,