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Sorry but the links to Part II and in the first comment don't work.
I was hoping to read the rest of the article but cannot.
These articles are actually quite old so they were moved to our archived section of the site (apologies for the links not redirecting automatically!) They may still offer some useful advice or information, but just want to warn you that when we archive content, it's usually because there may be something inaccurate or incorrect that can't be updated. So read them with a grain o' salt. :)
Anyway, you can find the first one here: Does Your Reach Exceed Your Grasp?
Second part: Does Your Reach Exceed Your Grasp? Part II
Becky Wiegand is the Interactive Events Producer at TechSoup.org
@bajeckabean on Twitter