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During the first quarter of 2018, India’s feature phone market doubled from a year ago while smartphone sales remained flat, data from Hong Kong-based market intelligence firm Counterpoint Research show. Driven by feature phones, India’s overall mobile phone market grew 48% year-on-year in the first quarter of 2018, according to Counterpoint.
The surge was mainly fueled by Mukesh Ambani-owned Reliance Jio which launched an “effectively free” 4G feature phone in 2016, along with extremely cheap data plans, said Tarun Pathak, associate director at Counterpoint. Jio stoked demand further when it launched an even cheaper 4G data plan this January at just Rs49 ($0.7) a month, with unlimited voice calling and 1GB data.
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-=-=-=-=-=- Jayne Cravens Author, The LAST Virtual Volunteering Guidebook
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