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  • Blog Post: Adobe Premiere Elements 13 vs. Adobe Premiere Pro CC

    Some of the most captivating imagery produced by nonprofits in recent years hasn't been photos — it's been viral videos. Nonprofits like yours are getting savvier with social media and video, and you don't need celebrities or high-definition video. All you need is a great story and...
  • Blog Post: Adobe Photoshop Elements 13 vs. Adobe Photoshop CC

    The right image can make all the difference when you're telling your story. When it comes to bringing your subjects to life, Adobe has all the tools to help you. But do you need Adobe Photoshop Elements, with just Photoshop's most useful tools, or Adobe Photoshop CC, the robust image editor...
  • Blog Post: Where to Find Great Free Music for a Video

    If you're creating a video, a podcast, an online training, or any other project that might benefit from adding some sweet tunes, the Free Music Archive (FMA) offers more than 80,000 free, completely legal-to-use audio downloads. Here's how to get the most out of this free resource. A Little...
  • Blog Post: How to Choose the Right Image for Your Website

    Oh stock images ... like cupcakes, you are ubiquitous and tempting, even though we know you're bad for us. Here are a few key considerations to help you choose fantastic images for your site. (Note: I'm admittedly less helpful on advice for breaking the cupcake habit.) 1. Are You Treating...
  • Blog Post: 4 Tools to Create Images, Videos, Diagrams, and Flowcharts

    Too many words! The information age has brought us information overload (or infobesity). Ninety percent of all the data in the world has been generated over the last two years, and it is coming into our phones and email. If you've got to get someone's attention, the secret is visual communication...
  • Blog Post: Use TechSoup's Content for Free!

    We hope you like our content, and we want you to use it! Content created by TechSoup is available to reuse by any nonprofit or library (for free!), thanks to our Creative Commons license. This means you can take our content, post it on your website, or use it in your trainings or newsletters, and...
  • Blog Post: Top 10 Sources for Free Images

    There are more places than ever to get free images that are entirely OK for you to use for your communications. Here are 10 sources for images you can freely use on your website or other communications channels. The following list is no particular order. Where to Find Free Images 1. Google Advanced...
  • Blog Post: App Review: When Instagram Isn't Enough, Steller Helps You Build Stories

    At TechSoup, we're all about using technology to tell your nonprofit, charity, or public library's story. So when a new digital storytelling tool comes along, we jump at the chance to test it out. Steller (free; Apple iOS) is an app that lets you build stories with your photos, videos, and text...
  • Blog Post: Can I Use That Image for My Website or Newsletter?

    With so many cute cat photos on the Internet, it's tempting to just grab one and use it on your website. But what are the rules and where can you get good public domain or Creative Commons images to spice up your website? With the rise of visual social media (like Pinterest and Instagram), a clear...
  • Blog Post: Instagram Marketing for Nonprofits: 5 Sites for Inspiration

    Ivan Serrano is a journalist living in the Bay Area of California. He specializes in social media, business, and technology. Here's the thing. Reading is a bona fide chore on most smartphones. People will do it if it's urgent, but it's not the experience most people are looking for from...
  • Blog Post: 7 Easy Ideas to Give Your Next Presentation Oomph

    Hey. Did you know that audiences forget 90 percent of what's presented to them? Well, of course you did! You've sat through your fair share of screamingly dull presentations where you felt proud that you remembered even 1.7 percent of what was presented (well, at least the parts you were awake...
  • Blog Post: Harness the Power of Story for Successful Fundraising

    Want to ramp up your fundraising efforts during the giving season? Adding a visual element can dramatically improve your reach. "Stories told visually tend to naturally engage both sides of our brain. They speak directly to our emotions," explains TechSoup staffer Jim Lynch. That's...
  • Blog Post: Storymakers 2014 Winners — A Global Success

    The world is changing. The landscape of communication is evolving at an exponential rate, and digital media creation is riding at the head of the wave. In the past few years, we've seen the transformation from long to extremely short-form digital content like that on Vine and Instagram, and we've...
  • Blog Post: Awesome Video, Awful Sound? Record Audio Like a Pro

    Video is one of the best ways to tell your nonprofit's story. It's four times more inspiring than static content, and by 2016, online video users will likely double to 1.5 billion . Ready to jump in? TechSoup has put together some great tips for how to make a good video, including pointers...
  • Blog Post: Storymakers 2014 Gala: Celebrate the Power of Social Good Storytelling

    Storymakers 2014 is coming to a close, and we received an abundance of submissions. Now it's time to celebrate and share the inspiration with you — our community. Join us Wednesday, October 22, 2014 at SOMArts Cultural Center in San Francisco from 7:00 to 9:00 p.m. for our gala celebration...
  • Blog Post: News by the Spoonful: The $10 USB Condom (Seriously)

    In honor of our Safer Online theme this month, our lead nonprofit tech news story is about a low-cost device that protects your electronics devices from data theft while you recharge them in places like airports, the "USB Condom." We'll also cover the Internet slowdown protest, Instagram's...
  • Blog Post: 6 Tips to Make Your Digital Story Stand Out

    The time has come to make your digital story stand out. YouTube has over 1 billion unique viewers each month, 6 billion hours of content viewed each month, and 100 new hours of video uploaded each minute. With all that digital information available, how can your story possibly stand out? In TechSoup's...
  • Blog Post: New Infographic: Lighting Basics for Dazzling Digital Storytelling

    Video is one of the most inspiring ways to tell your nonprofit or library's story, and good lighting can make all the difference. If you know just a little bit about proper lighting, you can take your video from so-so to super-sharp in just a few steps. Lighting doesn't have to be expensive...
  • Blog Post: New Infographic: Shoot Video Like a Pro

    TechSoup's Storymakers campaign empowers nonprofits, libraries, and charities to tell stories, get noticed, and make an impact through digital storytelling. Before you start shooting that amazing video, check out these basic tips about composing a great shot. For tips on lighting...
  • Blog Post: Tell Your Community's Story with NetSquared

    With less than two weeks to go, TechSoup’s Storymakers campaign is roaring along. Submit your digital video, five photographs, or a super-short story now, because we have $13,000 in prizes available! Looking for inspiration? We have webinar recordings , tools, and resources to help you make...
  • Blog Post: #Storymakers2014 Global Tweet Chat Explodes with Knowledge

    On September 4, 2014, beginning at 3 p.m. in Auckland, New Zealand, TechSoup hosted a #Storymakers2014 global discussion via Twitter. As the conversation moved east around the globe, we witnessed an explosion of storytelling knowledge. The NetSquared Auckland group launched the event and shared four...
  • Blog Post: Why Social Movements Need Stories

    Storytelling can be a powerful tool for good. Harvard lecturer and activist Marshall Ganz says people are rooted in their values and interests, rather than particular issues. Shared underlying values can be unifying, unlike issues, which can be divisive. We understand other people when we can relate...
  • Blog Post: Go Around the Globe with #Storymakers2014

    Storymakers2014 is going around the world! Are you ready to join a global storytelling conversation on Twitter at #Storymakers2014 spanning the globe from India, Libya, Kenya, across Europe, Canada, and the United States. Then join us September 4, 2014, for an amazing global conversation . With one...
  • Blog Post: Storymakers Past Winners: In Their Own Words

    TechSoup has been running international video and photo competitions for some years now. In previous years, we called it our Digital Storytelling Challenge . This year we renamed it Storymakers , and it starts on August 26, 2014. Any charity anywhere in the world can send us a short video or five-picture...
  • Blog Post: How to Wow: Four Useful Insights on Amazing Digital Storytelling

    The Internet is awash in a flood of digital storytelling tips. You know that telling your story is an important way to connect your nonprofit with your constituents and move people to action, but HOW?! Look no further! Here are four good ideas to incorporate into your own digital storytelling from...