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How Nonprofits Can Improve Their Email Deliverability

How Nonprofits Can Improve Their Email Deliverability

  • Comments 3
  • Two additional easy wins are: 1. setting up DKIM and SPF records.

    2. Checking emails with an email spam tester. I like the one at http://www.mail-tester.com/

  • Those are all great strategies. And all of them consider the campaign management. But there is another critical technical step that can be taken and it's not a budget changer. If you are sending email from your own domain (not using a cloud based service) then you should consider an outbound SMTP service. Essentially, it allows your email to come from a well managed and "known safe" IP domain and utilizes more than the standard ports for delivery. This increases your chances that your mail will not be seen as spam or junk and that your domain does not get black listed. You can read more about it at www.duocircle.com/.../outbound-smtp

  • This explains as to why I get more "unopened". Thank you for the recommendations. I used to leave the "bounces" without cleaning but now I understand to importance of managing the email list.

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