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With more and more churches becoming savvy in all areas of digital, mobile, and print communication, if not carefully orchestrated, it can be easy to overcommunicate with the members you care most about. The last thing you want to do is to allow technology to get in the way of ministry. If you're sending too many text, email, and voice messages along with occasional snail mail, all that communication can sometimes have the opposite effect — it turns people off to your church.
Below are three dangers of overcommunication the Church should avoid if at all possible.
As Proverbs 14:23 says, "All hard work brings a profit, but mere talk leads only to poverty." Communicating just for the sake of always being in front of your members is by itself not a great reason to communicate. Choose to communicate carefully, all the while respecting the valuable time and attention of the people you are here to serve.
Honestly, nothing is more annoying to most people than sending a barrage of messages throughout the week. Try not to text people one day, send a long email newsletter another day, then hit them up with a long-winded voicemail message later in the week. Streamline all the important touch points of communication and be strategic about how and when you reach out.
It's easy to forget something in the church-wide email and decide send a second email with an update, but you run the risk of annoying people with too much frequency. Same goes for text messaging. Unless you're the high school pastor and are constantly in personal communication with kids, there's usually not a good reason to text people more than once a week.
I typically remind my Bible study group of our Thursday morning get-together the night before and send one email a week with details on our lesson sent in enough time for them to prepare. When you reach out too many times, people begin to tune you out.
Lastly, if you're looking for a church technology communications expert to help you develop a plan for your digital church communications strategy, I invite you to check out One Call Now, a leader in faith-based messaging. One Call Now has a whole division devoted to assisting churches in communicating with their members through voice, text, and email.
Our thanks to Lauren Hunter of ChurchTechToday for permission to reprint this piece. This article originally appeared on ChurchTechToday's website.
Lauren Hunter is an entrepreneur, freelance writer, and founder of ChurchTechToday, where she encourages churches to better use technology to improve every aspect of ministry. She's also a wife to a pretty awesome coach, mom of four great kids, worship leader, and poet.
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Image 3: Lauren Hunter