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In my recent summer reading recommendations post, NTEN's Megan Keane recommended the book When Millennials Take Over. We'd like to go further and recommend the free 2015 Millennial Impact Report on what drives this all-important group of people to support your cause.
The report is mainly oriented to workplace-sponsored giving, but it does identify what seems to be motivating our new majority toward wider charitable giving and service.
Here are some surprising facts about millennials and why we think the Impact Report is worth a look.
All this is perhaps why Jenn Bender, CEO of New Sector Alliance, said in a recent New Sector Alliance newsletter that "Millennials are a generation of optimists and idealists who want to see the world be a just, safe, and accessible space for all of us."
I'd add that they're also a generation that has been saddled with huge college debt and have weathered a major recession during their formative years. They've also developed distinct characteristics. One is that they are pretty cause-driven, but not very interested in traditional donation channels.Download the free 2015 Millennial Impact Report to learn more. I also recommend the Achieve Millennial Four-Year Summary.
You can check out what caught one of our own millennials' attention in Ginny Mies' piece on a previous Millennial Impact Report here.
Image 1: iQoncept / Shutterstock
Image 2: Achieve
helping other to help others impacts on promoting growth and reducing poverty reflects our values add and leverage.
Millennials' are the first generation raised with instant access to information and communication. They are also the first generation raised with environmental awareness and responsibility. Gen Xers were all about personal gratification and consumption; where Millennials' have been bombarded with just the opposite. It's not surprising their actions reflect more selflessly.
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.
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