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Thumbnails are key! Thumbnails should be in focus, close up, legible at all sizes, high contrast, clear, and graphically interesting. Out of the four pictures below, the one on the bottom right makes the best thumbnail because it draws you in, even when displayed in tiny thumbnail size.
Give your video an attention-getting title. The video in the thumbnail example above is titled "How Much Does a Shadow Weigh." That's the kind of title that makes viewers want to learn more. Keep it short, to the point, and loaded with relevant keywords. Use highly searchable keyword terms first. These keywords help YouTube and other search engines find your video.
Create a good description to help people decide if they want to watch your video. A short summary, access to more videos, or links will help encourage viewers to explore further. A strong description also helps search engines understand what your video is about, so the search engine can accurately direct viewers to your video.
Watch Time is the amount of time that a viewer spends in a single YouTube session. It is YouTube's primary measure of video quality and is the key metric used by YouTube's search and discovery systems. Entice viewers to spend more time watching your videos and they will be more easily discovered by YouTube's search engine.
YouTube's annotation feature provides a space for links to more content and calls to action, such as inviting viewers to watch more videos or subscribe to your YouTube channel.
When adding annotations, remember to avoid the "no-fly zone," which includes the very top of the video (where the title goes) and down at the bottom (where ads pop up).
Although there is no set length a video should be, the length should be tailored to your audience. In general, it's best to keep your video short and focused. You can also review your YouTube analytics to understand the length that appeals to your audience.
Having a YouTube channel is just one of many methods an organization can use to share stories and engage its audience. Share stories in the form of videos, images, and blog posts. Utilize every social media channel possible to spread the word.
Learn more about how other organizations mix it up by visiting Black Girls CODE on YouTube and Facebook.
Having a good marketing plan and people who can share your message helps nonprofits create and share stories that push the organization forward. To encourage your community to continue telling their stories, you need to share stories that others have contributed.
It's helpful to have a communications strategy in place to guide distribution. Part of your distribution strategy might involve sharing stories in email newsletters or posting them to a dedicated page on your website.
Get your community involved in your distribution strategy by using social share options so they can share across social networks. Remember that proper distribution of contributed stories also serves as a way to reward community members who share their personal stories.
Images: courtesy of the presenters
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.