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Mobile matters for nonprofits, charities, and libraries. Luckily, TechSoup is here to help, with mobile-website creation tools and all the resources you need to plan and implement a solid mobile strategy.
The statistics on mobile device adoption and usage are probably familiar, but we'll quickly recap them. According to 2013 Pew research:
A few more reasons to pay attention to mobile:
What does this really mean for your nonprofit, charity, or library? Our friends at Mobile Beacon summed it up clearly in a recent blog post:
Bottom line, mobile devices are changing user behavior. If your site isn’t mobile-ready, you’re not getting seen, and if you're not getting seen, you’re losing a large portion of your market.
If your organization doesn't have a mobile website, now is the time to begin planning for one. Implementing responsive web design (aka mobile optimization) means your website is designed to provide an ideal viewing experience across a variety of devices.
With a mobile-optimized website:
If you're convinced that a mobile website should be a priority, but you're struggling with how to actually implement it, no problem! TechSoup offers two donation and discount programs to help eligible organizations build mobile websites.
The Connect2Give discount program allows you to:
The Guide By Cell program allows you to create and manage a mobile website via Guide By Cell's drag-and-drop website builder.
This means even without heavy-duty HTML skills or a lot of funding for a major site redesign, your organization can still build and launch a mobile website.
Learn all about the Guide by Cell program and their donated annual subscription to a mobile website service.
TechSoup can also help you develop the know-how you need to plan for and implement mobile solutions for your nonprofit, charity or library.
Is your nonprofit or library developing or thinking about developing a mobile website? Log in to share your advice and experience in the comments.
Image: Martijn van Exel
by Ariel Gilbert-Knight, Director, Content, TechSoup
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.