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Your website might look fabulous, but do you know if people
are actually visiting it? Web analytics can help reveal how much traffic your
site is getting and how people are finding it. You can also use analytics to
see how long people are staying on your site and which pages are the most
popular. There are also analytics tools that look at your social media
presence, such as how many people are visiting your site from Facebook,
Google Analytics is the most popular web analytics tools out
there due to its easy-to-access web interface and fairly straightforward
features. But are you missing out on some of the most useful features in
Analytics? Thankfully, there are quite a
few free resources out there, some of which are tailored toward nonprofits.
Do you have a go-to source for web analytics tips and
tricks? Please share in the comments below!
Ginny Mies is a Content Curator at TechSoup Global.
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.