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One of TechSoup's members just finished up an extremely successful crowdfunded apparel campaign, raising nearly $7,000 for their cause!
We spoke with Program Director of the American Childhood Cancer Organization (ACCO), Amber Masso, who told us about their previous fundraising methods: mass mailing, cold-calling, etc. Amber was excited to find Teespring, which allows supporters to donate to a cause and receive a comfy tee in return. Like most TechSoup organizations, the ACCO is “very, very busy,” explained Amber, “but the process of designing and selling a tee was super easy.”
Amber worked closely with Teespring’s in-house designers to come up with a thoughtful design that aligns with the mission of the ACCO: to emphasize information, advocacy, awareness, and research about child cancer. The shirt design features a gold ribbon, the international symbol of support for those living with childhood cancer, in honor of September being National Childhood Cancer Awareness month.
The organization spread the word about the shirt using their Facebook page and reached their goal of selling 150 shirts in just 24 hours. Altogether, their supporters ordered nearly 900 shirts, helping the ACCO raise about $7,000 for the children and their families.
“We’re super happy with the way the campaign turned out,” says Amber. "It was really easy once we decided to sit down and do it.” Look out for tote bags from them in the near future!
Through TechSoup, Teespring offers nonprofits $300 worth of design consulting and account management free of charge.
ACCO also uses a Shopify donation from TechSoup for fundraising. Check out their e-commerce storefront below:
http://store.acco.org/
To date, ACCO has launched 7 successful campaigns, and raised over $27,000! Currently running another campaign: http://teespring.com/GoGold
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.
