Become a social impact investor for as little as $50.
latest Chronicle of Philanthropy survey of American corporate giving essentially finds that
companies are still giving out cash grants, but are putting more energy into product
or in-kind philanthropy. Below I'll also summarize what Akhtar
Badshah of Microsoft and Jeanette
Lee of Junior Achievement recommend to actually get some corporate support.
The Chronicle of Philanthropy has been
surveying large American companies on their philanthropy annually since 2005. Not
surprisingly, the trends closely follow the economic conditions of the country.
For instance, 2006 saw a
surge in corporate giving, while the recession year of 2008 had a gloomy
giving outlook. Since 2008 corporate philanthropy has either been flat with
no increase in giving or modestly increased, almost exactly corresponding to
the growth patterns of the U.S. economy.
In their latest survey of
106 big companies, the Chronicle of Philanthropy finds that cash donations
grew by a modest 2.7 percent increase in 2012 to $5.3 billion. This is the
third straight year of modest giving increases. The forecast for 2013 is for
giving to slow down. More than three-quarters of corporate respondents said
their giving budgets would be flat – essentially the same as 2012 levels.
The 2012 leaders
median cash amount given in 2012 among those companies surveyed was $25
million. Cash grants are just part of the picture, though. Donations of
products are growing much faster than cash grants. The survey found that when
both cash and products are counted, overall giving rose by 20.2 percent in
in nonprofit fund development knows that getting corporate donations is pretty
hard. Corporations most often have very specific giving guidelines.
of Philanthropy released the latest
survey results, Microsoft's Senior
Director of Citizenship and Public Affairs, Akhtar
Badshah and Jeanette
Lee, vice president for
development at Junior Achievement USA participated in a July 23rd live chat on 'How to
Raise Money From Companies'.
The live chat has a full
transcript of the conversation, but the main recommendations I came away
Do you have any suggestions for getting corporate philanthropy? We'd like to hear about your experience as well.
Images 1 and 2: Shutterstock
Image 3: Junior Achievement
Thank you for sharing this helpful summary!
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.
Close this window