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"We simply don’t have the money to produce big videos every year," shares Tyler McClelland of Trickle Up, a nonprofit organization that empowers women to break the cycle of poverty by starting sustainable livelihoods of their own.
So they did what a lot of nonprofits do: create a short pitch deck.
But through creative use of PowerPoint, the deck became a three-second
story-telling animation called: "She's the Solution."
McClelland, who serves the organization as Special Assistant to the
President, admits he;s somewhat of a PowerPoint whiz. But he insists
that anyone can create a compelling presentation using the program.
"If you think about it, a slideshow is the same as a movie reel,"
McClelland said. "It's just a sequence of frames. So it's
possible — anyone can do it."
So how did Trickle Up do it? First, the team brainstormed
the narrative for the video and how to convey the organization's
mission. Then McClelland got to work, making extensive use of
PowerPoint’s tools to design the animations.
"I designed the pathways to make the words stack, or when the money
flies out of the basket [at 1:57], using the Custom Path tool," he
confides. "The preview function saved a lot of time by letting me see
the animations without having to re-do all of them."
Familiarity with the tool, he explained, made PowerPoint the obvious
choice over learning to use a new program. "I'm not familiar with any
video editing software," he said. "PowerPoint is a tool we already had,
and rather than spend time researching new software, we were thinking
creatively about how to use PowerPoint and accomplish something that
needed to get done."
Arya Iranpour, Communications Officer at Trickle Up, added, "The
beauty of Microsoft products, especially PowerPoint, is that you learn
them from when you're in middle school. I remember using it when I was
in grade four. Anybody can do it, and you don't have to be a
professional to do it." Iranpour helped see the video through its final
stages, setting it to music and using a format converter to turn the
PowerPoint file and accompanying music into a video.
The video has gotten quite a lot of mileage since it was first
produced — and it gets noticed for McClelland's creative use of the tool. "People have an 'Aha' moment because they're familiar with PowerPoint,"
The international organization received donated licenses of the Microsoft Office suite through our partner TechSoup.
Trickle Up pushes its resources to go the extra mile to maximize impact
where it matters most — in the lives of the impoverished women it serves.
For more on resources Microsoft provides to nonprofits around the world, visit: www.microsoft.com/ngo
This post originally appeared on the Microsoft Corporate Citizenship Blog.
Becky Wiegand is the Interactive Events Producer at TechSoup.org
@bajeckabean on Twitter