Keeping track of your organization's social media accounts is tricky enough, but things get even more complicated when you have your personal accounts to maintain as well. A social media manager app will help prevent you from committing the absolute biggest social media faux pas: Accidentally posting something to your work account that was supposed to go to your personal account.

These apps will also help you manage your social media presence from wherever you are — not just when you're in front of a computer.

As part of the App It Up 2: Transforming Communities project, we had the opportunity to explore some of the latest apps for managing your organization's social media accounts. Transforming Communities is a Microsoft-funded initiative that builds on what TechSoup and Microsoft already learned through the first App It Up project.

Apps for Social Media Management


TweetDeck (Windows and Mac OS client, Android, and iOS) is a Twitter client that lets you customize your various Twitter feeds. You can create columns on your dashboard to only see tweets with certain hashtags or only see tweets within a designated Twitter group. The app also lets you schedule tweets, get notification alerts for new tweets, see media previews, and much more.

HootSuite (Desktop, Android, BlackBerry, iOS) is a popular social media management tool. HootSuite is a bit pricey, but registered nonprofits can get a 20 percent discount by completing a Nonprofit Discount Application form. Hootsuite also recently acquired Seesmic, another social media manager.

Buffer App (Android, iOS) allows you to easily share articles, photos, videos, and status updates to various social networks. You can add multiple accounts to buffer as well as multiple members of your social media team. You also can receive detailed analytics on all of your posts to every social network to see what works — and what doesn't — when it comes to sharing content.

SocialBro (Windows, MacOS client) is a paid app that can help you get accurate information about your community on Twitter. Organizations with a large following might well benefit from features such as the ability to divide and manage social contacts into groups (such as followers from a certain area or within a certain age demographic) and analyze their reactions to your posts. You can also identify "influential" people on social media within your community as well as see when your followers are online.  

MetroTwit (Windows 8) is a stylish Twitter client with a design inspired by the Windows 8 user interface. You can easily track your favorite Twitter friends by creating tiles for them on the Windows 8 Start screen.  

Mehdoh (Windows Phone), designed specifically for Windows Phones, is a Twitter app that runs as a live tile on your home screen and alerts you when your account has a new message or mention. It can support multiple Twitter accounts as well as Soundcloud and Instagram accounts.

Ferret (Windows 8) is a slightly more advanced social media sharing application that runs on Windows 8's Start Screen. Ferret lets you see multiple social media streams at once and rearrange them using drag-and-drop. You can also fine-tune your streams to have them refresh at certain times.

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Image: Smartphone with social media apps, Shutterstock

Ginny Mies is a Content Curator at TechSoup Global.