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A couple of weeks back we explored how to effectively collect data for your prospect management system. But now the question is: once your nonprofit has consistent and relevant prospect data at your disposal, what should you measure?
I have some ideas on metrics that might prove helpful, and for each item below I would measure this for each gift officer and then your nonprofit and/or fundraising department as a whole:
With these above metrics in place you can also measure the differences between each capital campaign, or you can measure the results between a specific campaign and your on-going major gifts program.
There are a lot of ideas provided here, so pick a few to start with and see what works for your organization.
This guest post was authored by Carol Belair. She is a consultant for Target Analytics at Blackbaud. You may reach her at carol.belair [at] blackbaud [dot] com.