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2012 Nonprofit Technology Year in Review

2012 Nonprofit Technology Year in Review

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GreenTech LogoThis is my inaugural post highlighting nonprofit technology news from around the world. In this case, it's a recap of some of the big nonprofit technology stories of 2012.

The big nonprofit tech trends this past year seemed to be in the areas of making websites viewable on mobile phones, using mobile phones more in the workplace, cloud computing, social media fundraising, foundations and Microsoft donations, greater self-sufficiency among NGOs in developing countries, and some cutting edge things like hackathons.

Top Nonprofit Technology Buzzwords of 2012

"Hackathon" was, in fact, one of Lucy Bernholz' top 10 philanthropy buzz words for 2012. TechSoup hosted one in September and our office in Warsaw, Fundacja TechSoup also hosted a hackathon this year. These are events that pair up nonprofits with good ideas and volunteer techies who can help them realize them.

An example is Charity Wallet, an online tool that simplifies the online giving process for donors who support more than one organization, which was launched during the event!

By the way, Lucy Bernholz' top buzzword of 2012 was "data." She maintains that we are only at the beginning of learning how to use data well for social purposes and philanthropy. Having project managed TechSoup Global's 2012 Global Cloud Computing Survey, I can heartily agree with that. We gathered so much data! Now what to do with it.

The Nonprofit Cloud in 2012

TechSoup Global conducted a huge global cloud survey of NGOs in over 80 countries in March of 2012 and released the results in September. We found that NGOs are already extensively using the cloud, 90 percent of respondents worldwide indicated using some type of cloud technology.

This finding largely agreed with the U.S. State of the Nonprofit Cloud survey conducted by NTEN. That preceded ours by a few months.

We also found that here are barriers to deep cloud adoption among NGOs. Our survey found that lack of knowledge is the biggest barrier to additional cloud adoption, cited by 86 percent of the global respondents. Lack of knowledge was consistently reported as a barrier across geographies and organization sizes.

Because data is so important, places like Connecting Up in Australian are compiling resources for using the cloud effectively like their roster of new online CRM database resources.

Mobile Computing in 2012

Back in January 2012, Andrew Cohen of Forum One did his forecast of 12 Big Trends in Nonprofit Technology for 2012. Four of his first five items involved mobile phones or mobile apps.

Of course charities using mobile phones is not new by any means, but in 2012 tablet computers in combination with smartphones are clearly reshaping the IT environment. Smartphone shipments exceeded those of PCs in 2011. They are the fastest spreading technology in human history.

Tablets are easily the fastest growing category of portable computers. Tablet sales are expected to overtake those of all other personal computers sometime next year. Smartphone adoption in Africa is expected to roughly double in each of the next three years. And then there are the apps that power mobile devices.

Laura Quinn of Idealware gave a very compelling presentation at NTC 2012: More Than Apps: Affordable Program Delivery Through Mobile Phones. NGOs are doing more and more field work using mobiles and apps that allow data to be collected and entered from anywhere.

TechSoup devoted a lot of our energy to mobile. Our App It Up project is a great place to see what is going on with apps and to find app resources for nonprofits and libraries.

Also, find my colleague Michael DeLong's list of resources for mobile, including TechSoup Canada's great webinar recording on optimizing your website for mobile devices.

Finally, have a look at our Jayne Craven's TechSoup Community Forum 2012: Year in Review and Predictions for 2013 to see what our online community has been talking about.

We also added some mobile product donations to our catalog this year incuding: Dell Smartphones, Mobile Beacon, PayAnywhere, and most recently Connect2Give.

Foundations and Nonprofit Technology

One trend in 2012, that I think didn't get enough attention is the fact that Microsoft expanded its software donations to foundations. The nonprofit tech landscape has two hemispheres - charities and grantmaking foundations.

I think we witnessed a new trend to finally begin to join the two halves. Places like the Irvine Foundation and Carnegie Corporation have joined the nonprofit tech community. I think it will be interesting.

Social Media Really Does Work for Fundraising

Sam Laird on Mashable.com just published a complex infographic, in his piece, How Nonprofits Relied on Social Media in 2012. The thing is too big to reprint here, but here are the basic findings:

  • Nonprofits are really using Facebook, Twitter, and YouTube now.
  • Many charities are successfully using Facebook for reaching out to individual donors. The average donation is up to $59. That trend has increased over the last three years. People tend to donate to a particular charity if they find friends doing it.
  • Incorporating Twitter in fundraising campaigns is now increasing results by as many as ten times. The catch is that nonprofits must invest some effort in getting a significant Twitter following before campaigns.
  • Social media giving took a leap this year with the recent #GivingTuesday, an online campaign to divert some of the commercial holiday frenzy toward charitable donations. #GivingTuesday happened for the first time on the first Tuesday after Thanksgiving this year and generated $10 million in donationsa 53 percent increase from donations received on the same day last year, according to the UN Foundation.
  • Online crowdfunding platforms, like Kickstarter and Indiegogo are getting serious traction. Money raised on crowdfunding sites is estimated to be 91 percent higher than 2011.

Greater Self-Sufficiency in African Due to ICT for Development

AllAfrica reported this month on a new report by the World Bank and African Development Bank called eTransform Africa that finds that information and communication technology (ICT) innovations are now clearly driving entrepreneurship and economic growth in the continent.

The report finds that ICT is transforming several areas of enterprise of particular interest to NGOs including agriculture, climate change, education, health, and ICT adoption.

eTransform Africa also describes the work of technology hubs or incubators across Africa such as iHub and NaiLab in Kenya, Hive CoLab, and AppLab in Uganda, Activspaces in Cameroon, BantaLabs in Senegal, Kinu in Tanzania or infoDev's mLabs in Kenya and South Africa.

While this is not strictly nonprofits, charities, or NGOs, ICT for Development has long been an important mission area for the UN and many international organizations. Very heartening.

If you have a nonprofit technology trend for 2012 you'd like to add, I encourage you to tell us in the comments below!

  • No disrespect to Ms. Bernholz, but I haven't heard most of her philanthropy buzz words used much at all among nonprofit orgs or volunteers.

    The big buzz word of 2012 for nonprofits, IMO, was micro: microtasking, microworking, microvolunteering, microgiving. The terms have been around for a while, and the practice of microvolunteering is as old as the Internet (and if you count things like community candy wraps and knit-ins and even beach clean ups, you could say it's even older), but they've really taken off in 2012, to the point of showing up on training calendars by various nonprofit support centers.

    The other big buzz word of 2012, IMO: engagement. We're not managing volunteers, we're *engaging* volunteers. We're not marketing to the community, we're *engaging* with the community. We're not recruiting partners, we're *engaging* with partners. And I don't want to sound like I don't like the word - I actually do like it. A lot. I think it gets a point across much better with regard to how nonprofits and other community groups work.

    I don't see either of these words losing steam in 2013. But I still fantasize about coming up with a new hot jargon term for "email".