TechSoup.org The place for nonprofits, charities, and libraries

Make Your Fundraising Mobile with Connect2Give

Make Your Fundraising Mobile with Connect2Give

  • Comments 4

 We're all familiar with it, a message saying "Help the recovery from Hurricane Sandy. Text this word here to donate $10."

New at TechSoup: Your 501(c)(3) nonprofit, library, or foundation can now collect donations by text message — and develop your own mobile site — with discounted and donated services from Connect2Give.

Mobile giving is a low-cost way to raise funds on an ongoing- or campaign-based basis. It's also a good way for your organization to attract new donors, and an incentive to keep contact information up to date.

You can use Connect2Give to:

  • Create a mobile website for collecting donations and sharing information about your organization without having to deal with app development.
  • Provide a simple process through which donors can give to your organization via text messaging or mobile payment processing.
  • Update constituents on your organization's events and news through text messaging.

 Connect2Give’s fundraising tools are great for nonprofits and libraries with multiple locations (competitive fundraising!), and for faith-based organizations that may want to designate donations between a variety of programs they're operating.

Benefits of a Mobile Site

 Kudos to Erin Palmer over at TechSoup's NetSquared Project for this:

"The Pew Internet & American Life Project reports that, as of early 2012, 88% of American adults had a cell phone. Three out of five of those were smartphones. Yes, that's right. The majority of cell phone users now own smartphones, and by 2013, experts predict mobile phones will replace PCs as the tool most used to access the web."

Generally speaking, mobile websites are a less expensive option than a mobile app. However, simply taking your desktop content and putting it into a smartphone format isn't enough to really engage your constituents and community.

Other benefits of a mobile site include:

  • A better experience! Mobile websites are specifically designed for small screens.
  • Speed. Mobile websites are designed for optimal download speed, so they load faster on phones and tablets.
  • Improved search. A mobile website provides improved rankings on mobile-friendly search engines such as Google and Bing.
  • It's the future. Mobile browsing is now a mainstream reality, and it greatly benefits nonprofit organization to get on board.

Connect2Give's 2web mobile sites include several choices of template and color, so you can keep your mobile site's branding in line with your organization.

Connect2Give Suite

This discounted offer (admin fee: $48) includes a one-year subscription to Connect2Give's Suite plan with up to 1,500 outgoing mobile messages each month. The annual discounted subscription rate is $576.00. This offer is available to all nonprofits, charities, foundations, and public libraries.

The Connect2Give Suite includes:

  • 2web: Mobile donations and social media campaigns through a mobile website that works on any smartphone.
  • 2pledge: Collect large or major donations from established donors via credit card, schedule recurring donations, and gather contact information.
  • 2alert: Send instant alerts to let constituents know about events, promote advocacy, and notify members about emergencies.

Connect2Give Complete

This discounted offer (admin fee $99) includes all of the Connect2Give Suite's services, along with a credit card reader, expanded 2web customization, 2give, and additional 2alert messages each month.

The annual discounted subscription rate is $1,176.00. This offer is available to all 501(c)(3) organizations with budgets over $500,000, and is subject to Mobile Giving Foundation approval.

Connect2Give Complete includes:

  • 2web: Mobile donations and social media campaigns through a mobile website that works on any smartphone. This plan also includes four hours of special customization work from Connect2Give.
  • 2give: Collect $10 donations billed directly to the donor's cellphone.
  • 2pledge: Collect large or major donations from established donors via credit card, schedule recurring donations, and gather contact information.
  • 2alert: Send instant alerts to let constituents know about events, promote advocacy, and notify members about emergencies.

Is Connect2Give right for you? You'll return your investment for a year if only 120 people donate $10 each.

Get the Most from Connect2Give

Connect2Give's web and social media integration can be shared with your constituents, turning them into fundraisers for you and your campaign. A note on text-to-give campaigns: a $10 minimum suggested donation is usually a good idea, due to the costs associated with maintaining the program.

If your organization is chapter-based, you can also request multiple accounts. For example, if you're a Boys & Girls Club, your national office may want the Connect2Give Complete product, while the local branches may want the Connect2Give Suite plan for themselves.

Hosting a fundraising event? Connect2Give includes screen-casting of a live thermometer and messages to encourage your audience to donate with a goal they can see being reached.

About merchant accounts: Your organization doesn't need its own merchant account to use Connect2Give, as they will create one for you.

However, if you choose to use your own merchant account, there's a $1 charge for any credit card transaction or click-though on the 2pledge/2web credit card donation page.

Mobile Giving Foundation Approval Required (2give Only)

In order to set up 2give, your 501(c)(3) organization must be approved by the Mobile Giving Foundation and have an annual budget of $500,000 or more. This approval is currently priced at $350 and can be renewed for $100 per year.

Connect2Give will assist you with this process after you request the product. TechSoup is not a party to this approval. See the Mobile Giving Foundation website and application form for more information.

More About Mobile

Check out TechSoup's full range of mobile technology learning resources:

 


Patrick Duggan | TechSoup Digital Marketing Manager

  • Here are some examples of 2give (text to give) for $5/$10 donations billed to a cell phone bill:

    Sandy Relief:

    United Way NYC - Text RECOVERY to 52000 to donate $10

    Salvation Army NYC - Text SANY to 52000 to donate $10

    Bowery Mission - Text BOWERY to 20222 to donate $10

    Others:

    National Parkinson Foundation - Text BEATPD to 52000 to donate $10

    Kidds Kids, The Kraddick Foundation - Text KIDD to 52000 to donate $10

    Feeding South Florida - Text EAT to 52000 to donate $10

    Claflin University - Text CLAFLIN to 52000 to donate $10

    New World Symphony - Text NWS to 52000 to donate $10

  • And some examples of 2pledge/2web (mobile website):

    Fueled by the Fallen - Text HONOR to 91011

    fueledbythefallen.myw2m.com

    Massachusetts Down Syndrome Congress - Text MDSC to 91011

    http://mdsc.myw2m.com/

    Sonoran Institute - Text Delta to 91011

    deltawatertrust.myw2m.com

    Hope Autism Foundation - Text HAF to 91011

    http://haf.myw2m.com/

  • And finally, some examples of 2pledge (with nonprofit calling back pledges)

    Little Kids Rock - Text ROCK to 91011

    littlekidsrock.myw2m.com

    Florida Breast Cancer Foundation - Text FLBREAST to 91011

    floridabreastcancer.myw2m.com

  • See webinar archive for "Explore the Possibilities of Mobile Giving" below:

    cc.readytalk.com/.../meetingArchive