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The Online Community Meetup ended another successful year
with an open forum on
the topic of super fans and ambassador programs.
Bea Dominguez, online community curator at TechSoup, kicked off the meetup with an overview
of TechSoup’s Ambassador Program. Then people discussed how they’ve implemented ambassador programs and shared
lessons they’ve picked up along the way.
Ambassador programs bring more members into
your community by drawing upon the enthusiasm of your super fans.
programs harness the authentic voice of your super fans, which is more powerful
than traditional marketing at spreading your organization’s message.
The TechSoup Forum Royal Court, TechSoup’s
oldest online community, has provided many lessons for structuring its current
ambassador program. Community managers also echoed these lessons as they
discussed similar programs at their organizations.
If your organization is
looking to implement an ambassador program, it helps to keep the following in
Participants also took some time to explore the negatives
of super fan communities. Specifically, maintaining ambassador programs
requires check-ins with your ambassadors.
The nature of volunteering means that
as personal circumstances change, program ambassadors might not have full
capacity for engagement. A good community manager will be able to recognize
this and intervene.
Proper intervention can ensure that a community member will
come back at their previous capacity with renewed enthusiasm for serving the
community and organization.
Susan ChavezOnline Community & Social Media Team, TechSoup Global@Susan_Chavez
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.
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