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Just like many of the nonprofits and other loyal readers of Beth's Blog,
we at Social Media for Nonprofits are excited about the recent release of Beth Kanter's
new book, Measuring the Networked Nonprofit: Using Data for
In line with its focus on turning data into
knowledge through powerful, insightful measurement and analysis of social
media efforts, we wanted to share three simple tips and resources that
nonprofits can put to work.
All of these platforms have been profiled at our
recent Social Media for Nonprofits conferences. The next conference will be in New
Delhi on December 5, and then we'll be back
in North America in 2013, heading to New York
Valley, and Vancouver, plus most other major U.S. markets.
for those tips and tools:
Want to know what makes your online audience tick? Then check out Simply Measured. In particular, their free reports give you your social audience's pulse on Twitter, Facebook,
YouTube, Google+, and other platforms.
There's a gold mine of intelligence
presented in their 8-10 insightful, colorful analysis tools. Learn who your
followers are, what issues they care about, which posts are firing up your base,
and what types of content are gaining steam and going viral.
How can you make your web footprint work for you and complement
your social strategy? Nonprofits get free access to Google Analytics, a robust tool that tracks what turns your audience on or off
when they land on your site.
This tool highlights the behaviors that are most
important to understand, including where your audience came from, what content
they looked at, how long they stuck around, where you lost them, and to what
extent your base engaged with your content.
Discover a social treasure trove of other cause-driven folks like
you connecting with like-minded professionals, sharing content, and tracking
followers by analyzing your nonprofit’s social media presence.
Keep an eye on
all your social conversations, wherever they take place, with Sprout Social (think HootSuite on steroids).
Nonprofits can save
50 percent on this low-cost tool, which gives you the ability to engage with your
base, strategically search for better followers, identify posts that get superb
traction, and of course, schedule your posts in advance.
posts should only be used for Twitter and LinkedIn posts! Facebook prioritizes posts scheduled via third parties lower, so that's a no-no.
Thankfully, you can now preschedule
posts on Facebook itself.
We hope you decide to take advantage of these powerful tools and
that you join us at any of the upcoming Social Media for Nonprofits conferences around the world for more insights, tips, and tools.
see great speakers like everyone’s favorite, Beth Kanter, plus Guy Kawasaki and
senior leaders from leading social networks like Facebook, Twitter, LinkedIn,
Hear nonprofit executives from National Geographic, the American Red
Cross, Greenpeace, Kiva.org, the Story of Stuff, DonorsChoose, and charity: water.
ensure broad accessibility, we keep conference registration fees down to about
$100, including breakfast, lunch, and access to the full-day program, plus
there are always scholarships available for smaller nonprofits.
This guest post was authored by Ritu Sharma, Social Media for Nonprofits co-founder and executive director. Under her leadership, the world's only series dedicated to
social media for social good has earned a 92 percent approval rating from more than 2,500
nonprofit leaders across the country. She is a public speaker, consultant, and
event planner and heads up programming, marketing, and event logistics
for the series. Previously, she produced the Our
Social Times and Influence People’s North American Social Media Marketing
and Monitoring conference series and started a web development and social media business, which leveraged
an international team of programmers and designers across India, Romania, and
Becky Wiegand is the Webinar Program Manager at TechSoup.org @bajeckabean on Twitter
Nice post, Becky!
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.