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In September, the San Francisco Online Community
Meetup welcomed Cara Jones, founder of Storytellers for Good,
and JD Lasica, chief
strategist at Socialbrite. Jones and
Lasica spoke on the topic of using storytelling for community building.
Jones kicked off the event by sharing important storytelling principles that
she illustrated with video examples. The principles she shared come from her
background as a journalist and current work as a producer.
Lasica followed Jones by making the case for why stories matter for
community. "To tell a story is to be human," Lasica told the audience, using
the Lascaux paintings as examples of humanity’s legacy of storytelling.
Throughout time storytellers have used the tools available to them to help
transmit their stories. Social media and technology are the newest tools
available to us for storytelling. The availability of social media and other technological
tools make it possible for all of us to be media producers. Lasica advises
aspiring storytellers to make use of the tools available to them and get in the
habit of telling their story.
Would-be storytellers who don’t know where to begin can start by simply
telling stories about their organization and its cause. Leverage stories of
your organization by involving the very people your organization is trying to
reach out to.
Tap into a sense of universality to create stories that resonate
with your intended audience. A subject that is seemingly big or complicated can
be made relatable by being broken down into smaller facets.
Keep it simple – a
photomontage with several powerful images can make for a great story. And
consider details like music, which can heighten and enrich the emotions your
story is trying to convey.
If you’re inspired by Jones and Lasica’s advice and interested in honing
your digital storytelling chops then stay tuned for TechSoup’s upcoming 2013
Digital Storytelling Challenge. Details about the upcoming challenge, plus
additional storytelling tips and resources are available via the TechSoup Digital Storytelling
Susan ChavezOnline Community & Social Media Team, TechSoup Global@Susan_Chavez