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TechSoup hosted its first ever Nonprofits Live
on the Future
of Fundraising back in 2011. The episode examined some of the ways
technology and social media can be harnessed to support causes.
Only one year later, much has changed. Social media adoption
continues to grow and technology becomes more accessible.
34 percent of people report owning smartphones
— a number that grew by 10 percent between 2010 and 2011.
video consumption rates are now as high as television viewer rates globally.
Surprisingly, 35 percent
of respondents to a Nielsen study indicate being open to making online payments
on their smartphones.
A recent study finds that 73 percent of Internet users in Europe use social networks. In
the United States, 66 percent of Internet users are on social networks
according to the Pew Research Center.
The power of technology and social media to create change is
real as evidenced by movements like the Arab Spring. Dosta!, which means "enough," began
online and moved offline to solidify a movement to create a better Bosnia and
The Restart Romania challenge
resulted in citizens proposing technological solutions to a range of real world
problems such as corruption in the medical system.
Social-benefit organizations can learn a lot from the
preceding examples and those that follow to harness the power of technology and
social media for fundraising.
The future of fundraising was a recent topic at the Social Media for Nonprofits Conference in Silicon Valley. Staff from the TechSoup online community and social media team were on hand to record the following presentation by David Boyce, CEO of Fundly.
If your organization would like to share how it has used
tech and social media tools for online fundraising, send us your story.
Susan ChavezOnline Community & Social Media Team, TechSoup Global@Susan_Chavez
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.
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