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Using contests and challenges to engage
communities was the topic of the July 17 edition of the weekly CommBuild chat. The chat, facilitated by by TechSoup online community manager,
Michael DeLong, included helpful advice learned by participants who have run contests.
The chat participants drew on experiences from notable nonprofit challenges
such as the TechSoup Digital Storytelling
Challenge, Restart Romania, and Twive and Receive, among others.
Chat participants agreed that
contests have these benefits:
Getting your community to enter requires making entry
accessible and attainable. A low barrier of entry ensures greater participation
from the community as a whole.
However, even if your challenge is easy to take
part in, why should anyone participate?
The chance to win a prize is a big
motivator; prizes can include:
The single most important factor in hosting a challenge is
taking the time to plan ahead. Planning ahead minimizes the chance that you
will overlook something important. Make sure you:
For the entirety of the CommBuild chat, visit the Storify story created of the conversation.
Susan ChavezOnline Community & Social Media Team, TechSoup Global@Susan_Chavez
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.
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