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Many social-benefit organizations rely on events to raise funds and connect with current and future supporters. Pulling off a
successful event requires many different tools – not the least of which is
social media. For little to no cost, social media can help organizations meet
attendance and fundraising goals.
To help nonprofits and libraries learn valuable strategies
for using social media for their events, TechSoup devoted its June edition of Nonprofits Live (NPLive) to
this very topic. NPLive featured guest experts Ritu Sharma, founder and
executive director of Social
Media for Nonprofits, and Dawn Andreas, marketing program manager at Eventbrite.
When planning events, in most cases,
the majority of tickets will sell close to your actual event date. This is because going to an event is a social decision. Knowing
someone in their network is going increases the likelihood a person will
Social media makes it easier to learn who else will be at an event.
Social media also makes it possible for influencers to share that they are
going and sway others into joining them. Organizations that are savvy about
tapping into social media will leverage both the power of influencers and the
Invites and reminders should be sent out when they are likelier to get
a response. Email reminders are best sent between 9 and 11 a.m. in your time zone
between Tuesday and Thursday.
Reminders sent out via social media can, and should,
occur with greater frequency. To avoid inundating your supporters with
reminders, spread out announcements among the different channels you use.
The most important thing to remember when you issue
invitations to your event is to tell invitees why the event matters.
The motivation to share is higher after registration than
before the purchase – so make social sharing easy.
Effective use of social media opens up your events to those
that cannot be physically present.
For more on social media tools for events and event planning advice, check out the complete presentation by experts Ritu Sharma and Dawn Andreas or watch the webinar recording.
And stay tuned for a future post
with a more in-depth look at social sharing.
Susan ChavezOnline Community & Social Media Team, TechSoup Global@Susan_Chavez
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.
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