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Editor's note: BetterWorld Telecom no longer offers products through TechSoup.
In this edition of TechSoup's Nonprofits Live, our guests spoke about why they employ user-generated content and how they tap into their communities for it. We welcomed the following experts:
Sample Ward started off the discussion by speaking about creating a community that welcomes user-generated content. Users will want to share content if organizations create spaces that their followers want to be a part of. Opportunities for your community to create and share content should be clear, and the process to contribute needs to be easy. User-generated content, like other content, should be of value and tie back to your organization's purpose.
During its Member Appreciation Month, for example, NTEN invites its members to share how they are using technology at their organizations to make a difference. Members, who are incentivized to share for a chance to win prizes, can share their stories via video, photo, or text.
Goldman relied on user-generated content for Imagining Ourselves at the International Museum of Women. Prior to joining the Omidyar Network, Goldman spearheaded this award-winning project that asked young women around the world, "What defines your generation of women?" The purpose of the project was to connect young women globally and inspire them to create positive change in their communities. Submissions for the exhibit included nearly 3,000 videos, photos, paintings, poems, stories, and essays. The online portion of the exhibit gives contributors the opportunity to share their perspectives and be heard by a wide audience.
The TechSoup forums, of which DeLong serves as Online Community Manager, is another large enterprise that relies on user-generated content. TechSoup's forums are a place to find answers to questions and to share resources and expertise on nonprofit technology. As Online Community Manager, DeLong oversees the work of staff and volunteer moderators who help guide the many conversations happening in the forums.
Recently, TechSoup began inviting its followers to "donate your brain" by appending "TechSoupDYB," to forums questions sent out via Twitter. Regular visitors to the forums learn how to better use technology to advance their organization's mission and also network with other nonprofits and technology experts.
TechSoup forums also rely on donor partners like Better World Telecom to contribute content — a point Kimble spoke to. BetterWorld Telecom provides audio conferencing, VoIP, and data services to nonprofits and mission-driven businesses. Available through TechSoup, BetterWorld Telecom products support organizations' work and virtual team collaboration. To help organizations that receive their product through TechSoup, Better World Telecom also shares helpful product information via the TechSoup blog and newsletter. Organizations can learn how to make the most of Better World Telecom to support their day-to-day operations through this content.
Following the guest expert presentations, the audience asked questions, which can be found on the full recording. If you're still interested in learning more about user-generated content, consult the following:
Susan ChavezOnline Community & Social Media Team, TechSoup Global@Susan_Chavez
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.
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