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Blackbaud recently released its 2011 Online Giving report. In it you'll see findings from The Blackbaud Index of Online Giving along
with additional multi-year giving data to provide the most
comprehensive analysis of online giving trends in the nonprofit sector.
findings include 24 months of online giving data from 1,895 nonprofit
organizations, online major giving data from 2,397 nonprofits, and both
online and offline data representing $5.1 billion in total fundraising
from 1,560 nonprofits.
One key finding: Online giving is up 13% year-over-year when you exclude large International Affairs organizations.
According to Chuck Longfield, Blackbaud’s Chief Scientist, “Total
U.S. charitable giving appears to finally be back to its pre-recession
levels. Fundraising remains challenging but hopefully the worst is
behind us, and nonprofits will continue to see positive growth in 2012.”
Medium-sized organizations, those with annual total fundraising
between $1 million and $10 million, grew more than large or small
organizations for the first time since Blackbaud began reporting on this
In 2010, these organizations had the slowest growth rate in the
sector and were still feeling the effects of the recession. One year
later, medium organizations accounted for more than 40 percent of all online giving.
Download the full 2011 Online Giving Report
to gain more insight into online giving trends and so that you can get a
better idea of how your organizations online giving performance stacks
up against the rest of the industry. Once you know where you stand
you'll be able to use the insight and guidance in the report to improve
your online fundraising program.
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.
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