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There are easily more than 4.6
billion mobile telephones being used on the planet. Over 1 billion of those are
smartphones. “In 2014, mobile Internet usage will overtake
desktop Internet usage,” according to recent statistics released by mobiThinking. And already in 2011, “more than 50% of
all ‘local’ searches were done from a mobile device.”
We “tweet,” we “like,” we “check-in,”
we “scoop.it,” and we “pin” with fervent gusto, having gone app crazy just as
soon as they became available. We have evolved into a society that shares moments
and milestones with the swipe of our fingertips, or the click of a QWERTY, pretty
So, if you haven’t had your own “Holy mobile, Batman!” moment like Ben Rigby from Sparked, now’s the time!
More nonprofits and libraries are using mobile technologies to educate,
activate, and engage audiences and constituencies of all shapes and sizes. Mobile-friendly campaigns are raising awareness for issues that certain populations
may not have access to otherwise, such as youth or minority groups.
Current trends in mobile fundraising,
such as text-to-give (micro-giving), mobile wallets, and text2donate
(major-giving) are allowing nonprofits and libraries to interact with their donors in creative
ways. These things allow for more sustainable dialogue, contribute to long-term engagement, and add channels
to network offline and opportunities for further community building.
and libraries begin to make concerted efforts in baking concrete mobile strategies into their
outfits, we here at TechSoup want to be there to encourage, assist, and capture. We recently began offering Mobile Beacon mobile hotspots for connecting to the Internet on the go, as well as 3G Windows Venue Pro smartphones (admin fee: $31) from the Dell donation program, for one.
The Venue Pro’s 4.1 AMOLED screen is a
beauty for sure, and lends itself quite nicely for video and photo capture. With its 1GHz Snapdragon processor, 16GB of
internal memory, and a 5-megapixel camera, this phone can keep up with the rest
of the pack without hiccup.
In fact, my recent interview with Marie Macaspac of
Muttville Senior Dog Rescue was shot entirely using my Windows Venue Pro phone. You can see for yourself how clean and clear the
picture quality is in the video below.
Macaspac is the marketing wizard behind Muttville Senior Dog Rescue’s mobile
strategy. For her, a healthy combination of Instagram, Pinterest, Twitter, and Facebook apps combined with daily nonstop coverage of Muttville happenings
and adoptions, is the current sweet spot for Muttville mobile.
my interview with Marie below. And stay tuned for more TechSoup moments in mobile.
Alexandra BezdikianInteractive Events and Video ProducerTechSoup Global@alebez
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.