Moments in Mobile - Featuring Muttville Senior Dog Rescue

There are easily more than 4.6 billion mobile telephones being used on the planet. Over 1 billion of those are smartphones. “In 2014, mobile Internet usage will overtake desktop Internet usage,” according to recent statistics released by mobiThinking. And already in 2011, “more than 50% of all ‘local’ searches were done from a mobile device.”

We “tweet,” we “like,” we “check-in,” we “scoop.it,” and we “pin” with fervent gusto, having gone app crazy just as soon as they became available. We have evolved into a society that shares moments and milestones with the swipe of our fingertips, or the click of a QWERTY, pretty much 24/7.

So, if you haven’t had your own “Holy mobile, Batman!” moment like Ben Rigby from Sparked, now’s the time!

Nonprofits and Mobile Technology

More nonprofits and libraries are using mobile technologies to educate, activate, and engage audiences and constituencies of all shapes and sizes. Mobile-friendly campaigns are raising awareness for issues that certain populations may not have access to otherwise, such as youth or minority groups.

Current trends in mobile fundraising, such as text-to-give (micro-giving), mobile wallets, and text2donate (major-giving) are allowing nonprofits and libraries to interact with their donors in creative ways. These things allow for more sustainable dialogue, contribute to long-term engagement, and add channels to network offline and opportunities for further community building.

Capturing Moments in Mobile

As nonprofits and libraries begin to make concerted efforts in baking concrete mobile strategies into their outfits, we here at TechSoup want to be there to encourage, assist, and capture. We recently began offering Mobile Beacon mobile hotspots for connecting to the Internet on the go, as well as 3G Windows Venue Pro smartphones (admin fee: $31) from the Dell donation program, for one. 

The Venue Pro’s 4.1 AMOLED screen is a beauty for sure, and lends itself quite nicely for video and photo capture. With its 1GHz Snapdragon processor, 16GB of internal memory, and a 5-megapixel camera, this phone can keep up with the rest of the pack without hiccup.

In fact, my recent interview with Marie Macaspac of Muttville Senior Dog Rescue was shot entirely using my Windows Venue Pro phone. You can see for yourself how clean and clear the picture quality is in the video below.

Marie Macaspac is the marketing wizard behind Muttville Senior Dog Rescue’s mobile strategy. For her, a healthy combination of Instagram, Pinterest, Twitter, and Facebook apps combined with daily nonstop coverage of Muttville happenings and adoptions, is the current sweet spot for Muttville mobile.

Watch my interview with Marie below. And stay tuned for more TechSoup moments in mobile.