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On March 30, big changes are coming to all Facebook brand
pages – the new Timeline format.
Timeline has already begun appearing on personal pages so it
will not be entirely unfamiliar to many Facebook users. However, even users who
are familiar with this format will find a number of new features only available
for brand pages.
Your nonprofit or library may not be able to follow the big brands in throwing a large marketing budget behind the new layout. But with a little forethought, know-how, and creative reuse of the resources you have on hand, you can take advantage of these changes to tell your organization's story in a fresh way.
Read up now on what's ahead and start thinking about how you want to use your existing content to highlight the achievements that make your organization unique.
Organizations should take the time to familiarize
themselves with the new features and upload new content before taking their
pages public with the new format. If you do not want to wait until March 30
when Facebook switches all pages to Timeline, simply click the “Publish Now”
button at the top your of your page and go live.
Our partner, Connecting Up Australia's Ben Teoh, wrote a super guide on how to maximize the Facebook Timeline for your organization. It's worth a read if your organization has a presence on Facebook.
Susan ChavezOnline Community & Social Media Team, TechSoup Global@Susan_Chavez
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.
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