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The second webinar of the TSDigs event series focused on
video production. The webinar, Capturing Your Story on Camera, featured David J. Neff, co-founder and CEO of Lights. Camera. Help.
Neff began by
advising organizations to approach capturing video much as a professional
director would. The same principles that make a good movie also make a good
nonprofit video. As such, the staff behind the video will have to approach
video work in a different manner than they do their day-to-day work.
direction and production will involve tasks such as asking difficult questions,
like asking your subject to change their outfit because the color does not look good
on camera, and so on.
To develop a well-produced video for your organization, Neff
shared the following key tips used by the pros.
The tips above provide a solid
foundation for creating effective and professional-looking videos, however,
Neff does advise getting some practice. In the meantime, organizations looking
for more expert advice should visit the TechSoup
Digital Storytelling Challenge site for information on upcoming educational
events, recaps from past events, and links to more resources.