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This post was authored by Trenton DuVal, a contributing editor at NetSquared, and originally appeared on the NetSquared blog.
LinkedIn is launching a new set of tools aimed at nonprofits. Earlier
this year, the company launched LinkedIn Nonprofit Solutions under the
LinkedIn for Good brand.
The new initiative is being headed by Bryan Breckenridge, the former Director of Nonprofits and Education at the Salesforce Foundation. It's part of a wave of appreciation for volunteers, causes and other not-strictly-for-profit types at LinkedIn. Debra Askanse of Community Organizer 2.0 spoke with Bryan about the changes for nonprofits coming to the social network for a post on SocialBrite.
Debra also wrote an excellent guide how nonprofits can make the most out of LinkedIn. There's also a recorded webinar of her presentation. That article includes links to various resources about using this network for nonprofits, including NetSquared's Think Tank on using LinkedIn for Change.
LinkedIn's Learning Center for Nonprofits
has a run-down of the options available for effectively utilizing
LinkedIn for your nonprofit organization. The steps focus on taking full
advantage of the free services available on LinkedIn and the discounted
rates for paid services. For details on the nonprofit pricing plan, get in contact with LinkedIn.
The main points are
the nonprofit offerings from LinkedIn sound useful for your
organization? Share what you already like and want to see change at
LinkedIn in the comments below or on the original post. You can also contact Bryan Breckenridge
directly through his LinkedIn profile to make a suggestion for LinkedIn Nonprofit Solutions.
by Ariel Gilbert-Knight, Director, Content, TechSoup
All of these are great features... but I'm not at all sold on the new field for volunteer experience and causes. When I'm serving as a volunteer communications manager for a nonprofit, it just means I'm not paid; it doesn't mean I'm giving that organization any less of quality of service than when I'm a paid consultant, that my accomplishments and duties at that organization are somehow less than when I'm being paid. I think my volunteer roles - particularly leadership roles - say as much about my competencies, qualities and expertise as does my paid roles. So I'm keeping those roles right along side my paid roles in my LinkedIn profile.
That's an interesting point, Jayne.
I think the assumption is that many people only include paid, professional experience in their profiles now and don't include volunteer experience in any way in their profile. I imagine that it may be true for many people (myself included), even though I agree with your point about that experience being really valuable in demonstrating experience, competencies, and so on.
So for people who have previously excluded their volunteer experience from their profiles because they didn't think it "fit" into their professional profile, I think it could be a real benefit.
Since we work in the nonprofit sector already, volunteer roles may well be just an extension of similar paid work we do. For people who work in, say, construction, or as a dental hygenist, or in a field farther removed for social causes, putting volunteer experience along side their professional work may not seem like it flows well.
Having a dedicated space for it could be particularly useful in those cases where someone wants to show a specific career-track in their professional profile section, but also show their well-rounded interests and commitments in the volunteer field.
I also think there's a good case that including this time of field in the overall profile options is a benefit to the social sector as a whole. Valuing that volunteer experience is part of the whole package of a person and their qualifications shows that dedication to social causes, whether paid or professional, is important whether someone is a financial analyst, nonprofit professional, librarian, educator, or dentist.
This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International License.
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