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So, what is a progressive, hot-for-social-media non-profit supposed to do? Just use email (said with teenage sarcasm)?The answer is - yes and no. If you only want to reach a small portion of people in the world (at this point), then yes, just use your Facebook Page to communicate with people. If you want to reach their brothers and sisters, then use email too. If you want to reach their mothers and fathers, then use direct mail too. It's called multi-channel.But still, what if I really just want to use social media (said in 5 year old tantrum voice)?
I've seen some terrific campaigns that use social media to (for example) encourage several bloggers to all blog about the same issue, changing up issues monthly for a year. Isn’t that a terrific use of social media? [Its] primary use is not fundraising (although money is indeed raised) but raising awareness and generating engaged dialogue. Instead of focusing on fast money, these campaigns focus on building solid, strong support for their vision of what is possible in the world.
What do you consider the most important social media strategies for nonprofits? What traditional techniques are irreplaceable? Share your insights in this Emerging Technologies forum discussion.
Staff Writer, TechSoup
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